efficient lighting and water-reducing toi- lets and sinks, and replacing inefficient electric motors.
Tröegs Brewery will open their new 90,000-square foot craft brewery head- quarters in the fall of 2011 called “Tröegs Experience” near Hersheypark and the Outlets at Hershey. The new facility is designed to be a unique brewing experi- ence for Tröegs' guests, and will feature a 5,000-square foot tasting room that opens into an outdoor area with views of the brewhouse.
Plans for the expansive facility currently include large designated areas for special events and catering services, but as of now there is no set timetable for the com- pletion of these event facilities. In the meantime, brewery-goers will be able to observe the brewing process first-hand and even take a self-guided tour along a window-lined hallway for an upclose view of the brewery. The addition of a pilot brewing room offers insight into Tröegs experimentation, where their popular “Scratch” brew series of beers are invent- ed and produced.
Things to Do
On June 12, 2011, some 60 rare, seldom seen automobiles will converge on the magnificent lawns of The Hotel Hershey© for "The Elegance at Hershey." Many are one-of-a-kind custom built cars, such a trio of 1950s concept cars of Chrysler, Mercury and Plymouth, and the wild Rolls-Royce Phantom III by the Parisian firm Labourdette. This homage to the his- tory of racing in Hershey will feature vin- tage race cars in motion, including open wheeled cars, sleek envelope bodied sports cars, small displacement sports racers and classic home built creations.
The highlight of the weekend, The Elegance is an invitational showing of the finest cars that will occur in and around the formal gardens and reflecting pools at the rear of The Hotel Hershey. The Elegance at Hershey is for the benefit of the Juvenile Diabetes Research Foundation and the AACA Museum and AACA Library and Research Center.
Mid-Atlantic EVENTS Magazine 51
Visit Hersheypark, a world-class amuse- ment park featuring over 65 rides, plus great food, games and entertainment for the entire family.
Enjoy one-of-a-kind experiences like Hershey’s Chocolate World, an eclectic atmosphere along Cocoa Avenue that includes miles of shopping at the Outlets at Hershey, and the Hershey Bears pro- fessional hockey team.
Also, be sure to check out the many live performances and concert events hap- pening at the Hershey Theatre, the GIANT Center, and Hersheypark Stadium.
For those on the go, a historical museum, art gallery stroll or winery tour will show- case different sides of the region.
The Whitaker center in Harrisburg offers the most unique national touring acts and live performers on its stage. Sports enthusiasts can watch major league
baseball stars of tomorrow playing now for the Harrisburg Senators.
Cumberland Valley, PA
www.visitcumberlandvalley.com
Cumberland Valley is an ideal destination for hosting meetings, retreats, reunions and events. Its location offers a combina- tion of features that are hard to find in the Northeast corridor, including: easy acces- sibility from all major cities, close proxim- ity to dozens of key attractions, and great value for everything from shopping to nightlife.
What’s New
The Cumberland Valley Visitors Bureau opened its first staffed visitors center for the county in April 2011. The Cumberland Valley Visitors Center is located in History on High - The Shop in Carlisle. The new center allows the visitors bureau to wel- come guests and groups to the area and
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