For example, such properties are able to make allowances and to be more flexible while providing personal service.
Flexibility with regard to budget is appeal- ing, too, as packages and menus can be customized and easily modified at these venues.
Another independent property that is very appealing to planners within the legal, financial, pharmaceutical and medical professions is Normandy Farm Hotel and Conference Center.
As with all their meeting and event clients, Normandy Farm specializes in pro- viding the ideal experience that these planners are seeking.
Melissa Manzo McDevitt, director of sales and marketing for Normandy Farm in Blue Bell, PA, said that keeping up with the needs of clients from within these indus- tries sometimes can be challenging, most-
Choosing a hotel like the Crowne Plaza Philadelphia Downtown for a meeting helps to assure success because of its accessibility to so many potential attendees
from within these specialized markets.
ly because these industries are continu- ously evolving.
“Businesses are waiting until the last-pos- sible minute to schedule meetings in order to assure that they have the head count, the content and the budget to sup- port an off-site meeting,” noted McDevitt.
“Because of that, flexibility is key. Many of the planners from within these special- ized markets need to contract their events at venues that are able to turn around their logistics within 72 hours or less.”
When it comes to those seeking confer- ence centers, Normandy Farm is a perfect
Mid-Atlantic EVENTS Magazine 15
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