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Once a location has been decided on, pharmaceutical and medical planners must then seek out facilities with adequate space and on site offerings able to accom- modate events that include: new product launches and rollouts, sales meetings, din- ner presentations to doctors and medical professionals, continuing medical educa- tion sessions, or training for pharmaceuti- cal representatives.


Restaurants and resort properties can be ideal for attracting the audiences that these programs seek.


For example, Seasons 52 Fresh Grill has regional locations in Maryland, New Jersey and Pennsylvania, as well as in seven addi- tional states. The restaurant offers a casual- ly sophisticated experience to go along with a seasonally changing menu and an attractive wine bar.


Offering an experience that combines its contemporary atmosphere with the fresh- est foods of each season and wines from around the world, this restaurant is attrac- tive to a wide range of individuals and pro- vides an ideal setting for intimate dinner meetings and presentations. Regional Seasons 52 locations can be found in Philadelphia and King of Prussia, PA, Cherry Hill, NJ and North Bethesda, MD.


For groups within the legal and financial market segments, facilities are needed that can accommodate functions like deposi- tions, sales presentations, holiday parties, receptions, training meetings and brain storming sessions.


In the case of legal groups, proximity to the local courthouse and having access to dedicated meeting and event space 24 hours a day is important, as well.


When representing clients in areas away from their headquarters, a legal team may need temporary office space as well as access to a variety of business services.


Situated in the heart of the downtown Wilmington's legal and financial districts is the Doubletree Hotel Downtown Wilmington - Legal District.


The hotel is


just one block from the federal courthouse as well as the Delaware State Superior Courthouse.


Mid-Atlantic EVENTS Magazine 13


Oftentimes, pharmaceutical group meetings either are developed around new product rollouts being presented to physicians, or they are sales training sessions for industry representatives.


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