pieces from Cort because of the company’s dependability and modern options.
The Best Basics
Linens and drapery create the base for an event. Without a stable base, an event will appear unbalanced and incomplete. A multi-tasking planner does not have time to focus on every detail, and may overlook such basics due to a lack of time.
Michelle Vinitizky of Choice Party Linens explains that outsourced vendors can help planners move onto the next project. A planner can simply describe the right set- ting, and Choice can help make it happen for them.
Choice Party Linens offers clients a seem- ingly never-ending list of linens and drapes. Certain fabrics can evoke a formal feel, while others are more casual. When done well, draperies can transform a venue into something magical or offer absolute func- tionality for separating spaces.
The theme of an event will come alive with the right choice of fabric on each table and chair. Color can work as an integral part of branding - acting as a signature for an organization. If you fund raise for breast cancer, an event themed with bright blue linens might not make sense. Engaging your audience with the right color will lend con- sistency to your message.
One of Vinitizky’s clients searched the entire region for bubble gum pink drape for a bat mitzvah.
The Choice Party Linen team
spent time brainstorming for a solution and presented the idea of using white drapes with bright pink sashes. The client loved the idea, and the combination created the per- fect look. An in-house team would not have had the resources, time or experience to focus on matching the exact color.
Just remember, you can delegate every part of an event - except the responsibility for its success. When partnering with a vendor, make sure to ask for recommendations and always do your homework.
The right outsourcing will free your time to focus on the experience and lasting memo- ry you want your guests to have.
Mid-Atlantic EVENTS Magazine 47
Details make events and also make them memorable.
A planner can only personally oversee so many moving parts. As content, audience and messaging take the focus, don’t let the details fall by the wayside.
After all, even the best content can be lost without the best audio-visual appeal and atmos- phere to support and reinforce the importance of your event’s purpose.
Cat Lambert is the Marketing Manager in the cor- porate headquarters of SolomonEdwardsGroup, LLC, working closely with the Elite Companies Charitable Foundation. She also works for non- profit and corporate clients as an event planning, marketing, and copy writing consultant.
mcatherinelambert@gmail.com
If the poolside includes lounges and sofas with coffee tables, guests will feel more relaxed and welcomed, with a visual invitation to sit and converse.
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