Since its expansion, the Pennsylvania Convention Center is home to 528,000 gross square feet of contiguous exhibit space, and houses a ballroom that offers 55,000 square feet alone.


Richards adds that over 8,000 hotel rooms are within walking distance of the con- vention center.


The city also is home to fantastic restau- rants, shops, museums, theaters and his- toric attractions - many easily accessible from the convention center.


He further notes that the city continues to gain traction as a destination. “Travel + Leisure magazine recently published an article listing Philadelphia as one of the 25 most underrated cities in the world (www.travelandleisure.com).”


Sullivan adds that, with the help of the Philadelphia CVB, visitors to the city won’t soon forget their experience here.


“The bureau works to provide trade show and convention attendees with great experiences and fond memories of the time they spent here.”


From their experiences in the host city to valuable educational sessions at the trade show to the one-on-one personal interac- tion with exhibitors, attendees will benefit from the growth and evolution of these shows that are putting the audience first.


And while technology has given the industry a boost and provided the means for improved communication and infor- mation gathering, there is still nothing that can replace looking someone in the eye and shaking their hand to seal a deal.


Email, iPhones, Facebook and Twitter all serve their purpose when it comes to helping advance business in virtually every industry, but at the end of the day, personal interaction is what the trade show experience is all about.


Mid-Atlantic EVENTS Magazine 37


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