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their favorite slot machines, all the while enabling on-the-fly adjustments as casino operators reconfigure their slot floors.
nostalgic time where the thrill of 16 bonus possibilities on two vibrant wheels is a thrilling reality. Crowning the games is a topper that closely resembles the famous ‘Welcome to Las Vegas’ sign, a landmark recognised worldwide.
iVIEWDMandEliteBonusingSuiteDeliversROI Until now, the return-on-investment (ROI) of server-based gaming, especially when it comes to revenue enhancement, has been hard to quantify. Bally’s iVIEW Display Manager (DM), a picture-in- picture-style player-user-interface for slot machines, delivers that ROI. This backward-compatible technology, which works on any manufacturer’s gaming devices with a touch-screen, has evolved into a self-service ‘kiosk,’ enabling players to carry out many functions, including ordering drinks, requesting their car from valet, and reviewing their offers. As a point-of-sale device, it enables players to conduct banking functions and purchase lottery tickets and race and sports wagers without leaving their seat, in addition to a number of other functions. Streaming video functions enable players to watch live sporting events and TV programs.
But the real benefit is the way this technology can add dramatic new levels of excitement and anticipation to game play. When combined with Bally’s Elite Bonusing Suite applications which deliver floor-wide, interaction promotions, iVIEW DM offers a second-chance-to-win and the ability for players to earn valuable rewards, all without interrupting play on their base game. These interactive applications enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate
in floor-wide slot tournaments. Bally’s iVIEW DM with the Elite Bonusing Suite recently won the first-place 2011 Gaming & Technology Award for ‘Best Customer- Service Technology’ and the 2011 Hospitality Operations Technology (HOT) Award.
CentralisedDownloadandConfiguration The Bally Command Center is the nucleus of Bally’s server-based solution. This download-and-configuration-ready solution not only provides a connection to a wide variety of gaming devices on the floor, but can also manage content on the iVIEW network and is able to manage software updates on peripherals.
Bally’s CashWizard.
Based on the open GSA protocols, Bally Command Center provides a platform to unify previously separately controlled devices under one managed application with easy-to-use wizards. This provides a means of creating a dynamic gaming-floor configuration that will maximise players’ experiences and most of all – revenue.
Bally’sPlayboyHot ZonePro Series V22.
CoolSignEnablesCentralisedMediaManagement This property-wide media management system gives gaming operators control of all the digital signage throughout the operation, and delivers powerful and consistent messages on a variety of displays across the casino resort. CoolSign is the only media-management solution to be fully integrated with Bally Systems for a complete 360-degree media- management solution, yet CoolSign can also run in conjunction with another gaming technology provider’s system. At G2E, Bally will show an intelligent CoolSign way-finding application that casino operators can use to direct guests not only to resort amenities, but also to
G3 I JANUARY 2011 I PAGE 81
BallyEnterpriseProgressiveSystem The Bally Enterprise Progressive System is a single-wire enterprise progressive solution that supports all progressive types. The eight-level jackpot support structure offers unlimited links and integrates with Bally’s ACSC and SDS progressive slot accounting, reporting systems, and the Bally CoolSign digital media-management system. Bally’s progressive system lets casino operators manage and audit their progressives from one central location to support various networks. It offers a central user interface for configuration levels, and unlimited link capability, as well as LAP and WAP support for multiple properties. The progressive system also offers Ethernet support for Bally games, and virtually eliminates a step by giving casino operators secure, centralised control to support all casino operations, removing the need for Bank Controllers to maintain the progressives. This time-saving application gives casino operators immediate access to pull reports on machine lists, events, jackpot accruals, and customisations.
Get theInformationWhenyouNeedit Bally Business Intelligence (Bally BI) is an advanced application that allow gaming operators to analyse and visualise the extensive data gathered throughout their enterprise. Bally Business Intelligence gathers data from the various business systems, and integrates that data into consistent actionable information across the multiple departments and casinos within the organization. Using Bally Business Intelligence, operators can easily analyse customer, slots, tables, bingo, poker, hotel, Point-of-Sale, and other information with over 500 KPIs built into the system. Bally BI includes campaign management, predictive modeling, visual analysis, reporting, and analytics.
AchieveaHigherStandardofTableManagement TableView is an innovative, fast, and easy table management solution that allows you to replace your existing manual rating process with the ease, speed and simplicity of electronic automation. The TableView system is a
Microsoft.NET- based standalone application designed to allow floor operations staff to use a touch-screen device for entering real-time player ratings, request chip fills and credits, input table closers, issue customer comps and markers and change the table shift. TableView data is seamlessly integrated into the Bally Casino Management System. TableView is a GUI- based application that can be installed on every table or at an individual pit stand.
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