Nextgeneration


Meeting the expectations of faster, smarter, larger, better - the GEN3 takes FutureLogic into a new world of promotional couponing


installation connecting the machines on display. Also, cash handling systems demonstrated at the Novomatic booth included cashless and TITO applications. With the proprietary jackpot system P-Box AGI also presented the brand new jackpot theme ‘Fredy Fortuna’ which has been developed through the close cooperation of Octavian South America and AGI.


Jens Halle, Managing Director AGI, wrapped up the show by stating: “G2E this year was a very good show for Novomatic and AGI. We saw a welcome number of international visitors; including many from South America and we were pleased to be able to conclude worthwhile levels of business. We look forward to next year’s more favourable date and to the change of venue for the show. Meetings held here in Las Vegas have gone a long way to creating a more ‘business-friendly’ dimension to the international show calendar and I think all of the major manufacturers were glad of the opportunity to sit together and openly discuss many matters that have affected us all in recent months. We now look forward to ICE 2011 in London where we will continue that process.”


The GEN3 ticket printing solution from FutureLogic has been redesigned specifically to incorporate promotional couponing, while also delivering an evolution of the company's best-selling GEN2 product. Now printing a ticket in less than a second with a much deeper tray to accommodate 450 tickets, which means fewer re-fills, the GEN3’s main focus is couponing, with fast photo quality printing thanks to its twin processors. This processing power enables the GEN3 to offer vouchers and other promotional printing alongside the proprietary PromoNet system.


PromoNet is FutureLogic's all encompassing promotional couponing system that's now on global trail in select locations in the first quarter of this year. At the same time, GEN3 will also be making its way into the hands of OEMs around the world, with operators expected to see the first installs mid-2011. While FutureLogic will continue to sell and support its GEN2 printer, the integration of GEN3 is expected to pull-through demand for promotional couponing as operators fully understand the value proposition around tickets and coupons and the opportunities they present to interact with their slot customers.


While operators can utilise PromoNet with their existing installed base of GEN2 printers, a further adaptor is required. GEN3 dispenses with the need for additional kit, while also offering greater capacity, speed and photo- quality printing. It's architecture is extremely important as its two processing environments ensure that the TITO functions remain separate from


G3 I JANUARY2011 I PAGE 51


“PromoNet provides real added value not just to the operator, but to the player


through the printer,


creating amarketing and promotional experience at the


slot itself.Until now, the printer has been part of the TITO


purchase, butwith promotional


couponing, it's now very important which printer is installed in your


machines. There's nowreal


differentiation in the marketplace in


which the ticket has become a very important


information medium."


John Edmunds, FutureLogic.


the promotional coupon activity. Both must be kept separate to avoid regulator issues that would force OEMs to resubmit their machine for approvals.


"Out test centre in Glendale is running 20 machines in a simulated casino environment to ensure that we cover every possible outcome and eventuality in the delivery of PromoNet to our customers," stated FutureLogic's John Edmunds at the G2E show in Vegas. "PromoNet provides real added value not just to the operator, but to the player through the printer, creating a marketing and promotional experience at the slot itself. Until now, the printer has been part of the TITO purchase, but with promotional couponing, it's now very important which printer is installed in your machines. There's now real differentiation in the marketplace in which the ticket has become a very important information medium."


The casino marketing department now has an extra set of tools to which they can market directly to the player at the point of play, not just through player loyalty systems, but through anonymous play too. Player tracking and rewards can now be carried out casino wide, with those players participating in the player club scheme and those players who prefer to remain anonymous, but who should be rewarded just as much for their play.


TableXchange,


FutureLogic's ticket solution for table gaming, has been redesignedwith a larger touchscreen and is nowexpected


in a saleable formby the end of 2011.


"How do you increase the number of people coming into your club?" proposes Mr. Edmunds. "At present you can increase the percentage of carded play and market to those not currently in your club. But how do you appeal to those uncarded players? How do you differentiate the way you interact with them? We know that direct mailing hits around two per cent of the intended target, whereas PromoNet knows exactly what your uncarded players are spending so you can reward them accordingly. Plus, you can track promotions enabling you to see which ones are working, and when and where they're being redeemed.”


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