Insight
G2E LAS VEGAS
Styleandquality-Patir
Accept no substitute for the quality andmanufacturing excellence that comes with an original Patir Design chair
Exhibiting its latest range of casino and gaming hall chairs at the G2E exhibition in Vegas, Patir Design continues to fly the flag for European furniture design in a US-dominated market.
"This year we have attracted a lot of interest from Central and South American operators, with Mexico in particular a region in which there are many new locations opening in which we're seeing a high demand for our chairs," explained Patir Design's Mr. Patir. "Operators are looking for high quality and competitive pricing and we are able to offer a durable product that meets all these needs."
Patir Design don't make chairs for anyone else. The design, the quality of the materials and the 'Made in Germany' manufacturing processes are one of a kind. If you don't buy from Patir, then you don't possess a Patir chair.
It's a point worth underlining as the G2E exhibition proved. Little more than a stone's throw from the Patir Design stand, Foshan Jinlang Furniture had brazenly set out its goods on stand 364.
Offering replicas of each of the patented chair designs in Patir's catalogue, the Chinese company even offered visitors to the show a scanned Patir Design brochure as their own, with the logos craftily replaced. Falling just short of scanning Mr. Patir himself and offering a cardboard cut-out on the stand, Foshan Jinlang will not be allowed to exhibit at the G2E show in Macau or Vegas in 2011 (though G3 secretly hopes they have the audacity to show their ill-gotten wares at the IMA show this month - in Patir Design's backyard - now that would be interesting).
"The quality of the products produced by counterfeiters of our designs is very poor," stated Mr. Patir. "There is no warrantee, no guarantee. I don't believe anyone is rich enough to buy such products on the cheap, when you're looking at replacing that chair three times over in the future. We have built our reputation on design, quality, delivery and longevity. While there are those copying the design of our chairs, no one can replicate the quality, the service and the guarantee that we provide at Patir Design."
G3 I JANUARY 2011 I PAGE 60
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