Insight


G2E: LAS VEGAS


Abreathof freshairatG2E


ATRONIC’s co-operation with its sister company, SPIELO, bore fruit at G2E and points to the future of product development


A theme of the exhibition at G2E was cooperation, with numerous agreements announced during the show that saw major slots providers signing up to joint agreements to enable the portability of games cross-platform. Interoperability has become a watchword between companies, but on the Lottomatica Games Division stand, ATRONIC and SPIELO showed that the two sister companies are harmonising their products and leveraging resources within the group.


this was no hastily prepared demo-model, this was one of the biggest draws at the show. Players placed their hands on a touchscreen which scanned their print to start the game. Mission: Impossible features, music and interactive bonuses set the stage for the game becoming a major licence for Aristocrat in the US in 2011. In addition to the company's impressive new rumble-chair Sega licensed game, Crazy Taxi and goofy comedy character Stuntman Sam, Aristocrat is looking at 2011 with a fresh and rejuvenated range of stunning new titles.


Oxygen is evidence of the cooperation between ATRONIC and SPIELO as it's based on the ProdigyView cabinet from SPIELO. "Utilising SPIELO’s ProdigyView cabinet has saved a great deal of development costs," explained ATRONIC's Sylvia Dietz on the joint stand at G2E. "The platform also comes from SPIELO and has been adapted to fulfil Atronic's requirements. This cooperation has also helped us to develop the multi-game platform, diversity, with titles exchanged between ATRONIC and the SPIELO."


Hot and Wild is the follow-up to ATRONIC's Cash Fever, featuring the new Oxygen cabinet and a brand new platform. This four level progressive comes in two possible versions with selectable base games chosen by the player. In fact, the player is bombarded with a host of choices to suit their


G3 I JANUARY 2011 I PAGE 45 ATRONIC’s Sylvia


Dietz pictured at the G2E exhibition in Las Vegas alongside the company’s new


Doggie Cash slots. “Utilising SPIELO


ProdigyViewcabinet has saved a great


deal of development costs. The platform is also comes from


SPIELOand has been adapted to fulfil Atronic's


requirements. This


cooperation has also us to develop the multi-game


platform, diversity, with game titles


exchanged between Atronic onto the


SPIELOplatformand vice-versa."


SylviaDietz, ATRONIC.


preferences from selectable languages in addition to player-selectable game speed and sound-effect levels. The new Royal Red deluxe package for ATRONIC's multi- game diversity is targeted at the gambler as it features a highly volatile game set. Again, options abound with players able to choose the volatility of the game for themselves, raising or lowering the volatility depending on the player's preference, with the pay-table adjusting accordingly in real-time.


In addition to Hot and Wild and Royal Red Deluxe, ATRONIC showed a range of games at G2E aimed predominantly at its Americas audience, with Goldify, Magic 5s, Doggie Cash and a new US version of Deal Or No Deal.


Magic 5s is in fact a Spielo game displayed by ATRONIC on its cabinet, while in the Italian VLT sector you have SPIELO cabinets running both Atronic and SPIELO games. Stretching further into the online gaming sector, ATRONIC's diversity cabinet is now running a G2 game (Lottomatica's online gaming arm), with true integration of games, platforms and cabinets across the entire group. ATRONIC is now comfortably sitting under the Lottomatica umbrella, benefiting from global powerhouse's expertise in VLTs, lotteries, games, platforms, cabinets and online. This year is going to be an interesting one for the company as new Games Division head, Walter Bugno, capitalises upon and shows to full effect the opportunities of a unified gaming unit.


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