Insight
G2E: LAS VEGAS
neat way of rewarding player loyalty both on- and offline and completes a loop that sees the player moving from casino to home and back again with a rewards based system.
In the secret area there were many more Player's Life enabled games with many features. Players will also be able to follow their progress within games in league tables that not only update their score, but reward them with trophies and achievements for play at home and in location. The operator will, of course, gain a better understanding of their player's habits by following this offline and online play with detailed analysis from both environments. "It's all about the 'life' of the player," outlined Ms. Lucas. "It's about enhancing their experience both offline and online. It's about engaging with them at all levels and offering them an experience that they want to be part of."
Hammering home this point, having the ability to customise the game as they desire is the next big thing. Taking their player card beyond simply a number into an Xbox Live-type experience, players can take advantage of a competitive feature they customise themselves. We can't give any further details about these particular games, without WMS hunting us down, but what we can say is that it's a brilliant formula for interweaving players into their gaming experience. "We're continuing a journey that you start in the casino and are extending that experience into the home environment and then rewarding play by re-engaging players in the casino," stated Ms. Lucas.
Being true to the games and the player experience was the overarching message from the WMS stand. From within the walls of the WMS secret area, its new Battleship was a visually stunning game that kept the integrity of the licence, giving the player exactly what he/she expects from a Battleships game. At the same time, a title such as Super Team takes the perception of the slot experience to a different level; the super hero title has dramatic effects on the reels they occupy. It was Pixar's The Incredibles meets slots gaming.
the player's chance of a win. It's a different twist on spinning reels that ensures the player is rewarded for their play and entertained throughout their experience and interaction with the slot.
Stepping into the WMS games secret area is the log-flume equivalent of games design. There's a rush of excitement at witnessing the future games we're going
to be experiencing over the next year. One of the most interesting developments is the next step for Lord of the Rings, in which players play casual games on their PC. Players play to unlock content and acquire miles along the journey online and can then take advantage of it when they return to the casino by engaging with their Lord of the Rings slot machine within the casino location. It's a very
G3 I JANUARY 2011 I PAGE 49 Players queued to
play the latestWMS Gaming’s products
atG2E, including the newPrice is Right.
Finally, and it's with some reluctance we're giving up on this run-down of titles, especially as WMS had created an inner sanctum within its secret area that was strictly off-limits to journalists (curse you WMS), Ms. Lucas quickly showed Clue (or Cludeo as it's called in the UK), another Hasbro licence. A stunning graphical depiction of the board game utilises the rooms, characters and implements of murder, all beautifully depicted.
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