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Viewpoint JANUARY 2011


LewisPek Editor


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Disclaimer


All contents© Gaming Publishing Limited 2011. No part of this publication may be reproduced in any form without the express permission of the publisher.While we make every effort to ensure that everything we print in Global, Games and Gaming (G3) is factually correct, we cannot be held responsible if factual errors occur.Advertisements are accepted by us in good faith as correct at the time of going to press.


Greece is expected to implement its VLT


model by the summer - amonumental challenge


What will 2011 bring? Almost certainly more VLTs. The Italian VLT model has yet to ‘bed in,’ but already there’s growing international interest in a system that delivers immediate licence fees, transparent returns and controllable locations. Greece is expected to attempt to implement its VLT model by the summer - a monumental challenge but one driven by necessity as the country faces the harshest austerity measures in Europe. It’s going to be a similar story for many cash- strapped countries who are also focusing their attention online.


The regulation of online gaming in Europe will shift


from a minority to the majority of countries over the next 18 months. Every country wants to ring-fence its borders and corral players into local tax nets. Fundamentally, it sounds like a reasonable proposal, but these schemes lack understanding of the dynamics of play. Online gaming is driven by liquidity pools that don’t work in small numbers, even country-sized numbers. Shrink an ocean to the size of a lake and the finely balanced eco-system can no longer function. Take it down to garden pond levels and you prompt collapse.


If there’s a note of caution to be struck in 2011, it’s beware government legislation. In venturing into VLT and online gaming


G3 is all about games. The games players want operators to buy. It's about the creation, the application and the ultimate experience of playing games from all types of sources, media and location. Think of the mantra - location, location, location and now think games, games, games - because without them you have no location. And without G3 you've no way of knowing what you might be missing. If you have one machine or a thousand, if you have a chain of casinos, a single site or whole arcade to fill, you need the very best products to attract your


G3 I JANUARY 2011 I PAGE 4


regulation at break-neck speed, there are inevitably going to be a series of wrecks and swift U-turns. As government find their way through these hi-tech sectors, using legislation as a broadsword cutting down everything in front of them, the temptation to leap into these new areas will offer manifold opportunities and frightening calamities in equal measure.


The watchword for 2011 is going to be cooperation. At the G2E show in Vegas, while the manufacturers presented a vast array of dazzling gaming products, the stand-out announcements were actually co-operative agreements between the OEMs concerning interoperability, G2S protocols and systems deals. There’s real momentum behind these joint technology deals with a view to providing the operator with the ultimate choice in terms of game and system flexibility.


It’s also going to be interesting to watch industries collide that have held each other at arms length for too long. A press statement announcing the forthcoming iGaming Fire & Ice party in London, states that in 2001: “iGaming pioneers weren’t particularly welcome at land based gaming industry parties. So we created our own.” The sectors continue to view each other as ‘foreigners in the same land.’ However, 2011 is ultimately going to see a bevy of awkward couples taking to the dance floor, as necessity and opportunity thrust land- based and online together.


What isG3?GlobalGames andGaming= G3 customers - and here's where to find them.


Each issue features the latest games, in-depth country reports and special focuses on technology, innovation and creativity in the sphere of games and gaming.


G3 is a worldwide high quality monthly magazine for the games and gaming operator. It sources gaming related news, information and market statistics from around the world and delivers them direct to you each month.


The gaming tango


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