088 COMPANY company
TOP: The Moonlight Amphitheater, California was installed in 2009 using Q Series and K Series amplifi ers. CENTRE LEFT: Claudio Lastrucci with Kurt Springer with Powersoft’s ‘green’ amplifi ers. CENTRE RIGHT: ‘Green’ amplifi ers have become a defi ning product line for the company. BOTTOM: Powersoft’s Distributor of the Year Awards took place at the World Meeting 2010.
savings and performance, making the brand unique. And we have variety to choose from, depending on required features and specs, and budget. Our most recent addition, the new M Series, is expected to be received very well by customers too, as it is fantastic value with all the aforementioned benefi ts and a very attractive price tag.” It is this ‘Green Audio Power’, which will also see Powersoft extending further into the fi xed installation market in the near future. “We are the fi rst amplifi er brand to achieve true ‘green’ values; nowadays it’s often being copied without any real substance. It’s not always easy to be a pioneer with new technologies, but in the long run it pays back. Powersoft is proud to be at the forefront with such technology, and the users are benefi ting greatly from them,” added Luca.
More recently Powersoft has taken to teaching, sharing and gathering feedback in the format of its World Meeting. Earlier this year, the second edi- tion took place just before the Frankfurt Prolight +
www.mondodr.com
Sound tradeshow. The idea behind the gathering is to give distributors from all continents, an opportunity to exchange news stories, introduce future plans and gather feedback, both in plenum and workshop format. The event was given the strapline: ‘Five hours of good news’. And with the feedback Powersoft re- ceived, it seems this edition of World Meeting certainly lived up to expectations.
Thoughts behind the performance of Powersoft as a company over the last 15 years and its willingness to grow, move forward, and succeed comes in many forms: “We have a fantastic, unique product that does exactly what users need and expect. We have a great team of people, listening to the market and doing what is required – with passion. We have concepts and ideas for the future which will keep Powersoft as well as its partners and users at the leading edge of the pro audio industry, both technologically as well as commercially,” said Thomas.
Proof that this is true, it is suggested will come from
a variety of sources. Spectacular projects such as the U2 360º worldwide tour which Powersoft was a part of, a single customer putting in a purchase order for 450 K10’s, or simply great feedback, such as; “You guys rock,” from an unknown visitor at a tradeshow. In terms of the future for Powersoft, the sky is the limit. Being a fairly young company means it is still getting people on board with its technology, how- ever, with so much to offer, potential employees and customers alike would be mad not to join Powersoft on its quest for development, which is driven by sound enthusiasts.
Thomas concluded: “We have all reasons to be optimistic, though success is hard work rather than just luck: education, and promoting our strengths and values, is steadily paving the road to smarter amplifi ca- tion. If we can provide our users with a better ampli- fi er, saving them space, weight, and cost in the long run, plus together we help saving the planet, then we shall do so. And we will.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116