026 INTERVIEW
“Our growth is happening in a number of ways. ULA is healthy and growing because of the project business. The screen market is huge and Robe has cemented itself into the top three in the intelligent lighting market.”
so they can see our attention to detail.” Business to business is vitally important in today’s market, he believes. “Clients must be able to see that the quality, service and back-up is there. Just as there are no excuses in the architectural world, which demands precision and accuracy, so I have applied all these sciences to VuePix. And in many cases we can make savings for the client on a 4:1 ratio.” In 2010 ULA’s roadmap is a fairly straightforward one but ULA now know that in addition to project design, management and commissioning they need to embrace a greater number of compliance issues, particularly with LED likely to follow the migration of miniature fluorescents into the domestic market as the mission for energy efficiency continues. The trick, he says, is to stay ahead of the game. “In the LED market, the emphasis has now moved from colour, such as achieving warm whites, to LED efficiency and meeting lux levels. For Anolis, the key issues are the superiority of the light output and the optical system, for a consultant we are talking about data and photometrics, and quality of construction. We are also having to produce better finishes and complete stylish fixtures, and that’s an exciting challenge.”
It is also about making the products integrate with energy
management systems like Dynalite, Crestron and AMX to name a few. Five years on, the relationship with Robe is so solid that some LED products appear in both brand portfolios, such as City Scape Extreme and ArcPad Extreme, which are both Anolis and Robe-branded. Some light engines and some internal drivers differ, one is hard wired and one is designed for plug and play, while the external products are more vandal-proof. As he assesses the status of ULA, VuePix and Anolis, Con Biviano states that “the next three years will be the most important in the company’s history. Our growth is happening in a number of ways. ULA is healthy and growing because of
the project business. The screen market is huge and Robe has cemented itself into the top three in the intelligent lighting market.” He notes how the industry has metamorphosed along the way. “The energy was so strong [when I started out]. In those days it was about relationships and it was all very personal - there were also a lot more clients. With the corporate takeovers it’s all about IP now - people fighting to protect intellectual property and customers having to pay license fees [to use these patents]. It’s a war of the suits.” With entrepreneurial companies like Element Labs also selling up (to Barco) how determined is Con Biviano to remain independent? “We’re private boys,” he says... at the same time delivering that trademark flash of the eyes that probably implies never say never. Con Biviano seems just about bulletproof, pursuing an unwavering ethos that has been fundamental to his success and walking the talk every step of the way. “What has always driven me is the passion for a project. Too many people count their chickens before they are hatched and look at how much money they are going to make. Money should always be a bi-product of success.” Looking back over the last 21 years there have been many milestones in Con Biviano’s life. Entering the architectural world and launching Anolis in London in 2005 would be high on the hog, and lest we forget, his own bridge to the early nightclub years is an equally important factor. But a lot of surf has thundered down the Gold Coast since then and I bet back in those clubbing days he would never have predicted that one day he would be producing floodlighting for the industrial sector, or helping to build a bridge that his children will be driving over for years to come.
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