p9 TTC Supp over 100 11/9/09 13:01 Page 9
TOP TRAVEL COMPANY
– SUPPLIER OVER
100,000 PASSENGERS
SPONSORED BY
WINNER
FINALISTS
TUI TRAVEL
Robust financials, impressive marketing to Bourne Leisure
create clear distinction between its two main Highly commended
brands and a commitment to a range of
distribution channels all helped secure this Gold Medal
award for Tui Travel. Judges had initially felt it Highly commended
would be extremely tough for a mass-market,
value for money company to take the title, Carnival UK
but they were swayed by Tui’s increased profits,
and its substantial investment in staff training, Kuoni Travel
culture and hardware to smoothly integrate
two huge businesses, as well as impressive Virgin Holidays
customer satisfaction questionnaire scores.
Gold Medal Travel’s progress was hailed by
judges as “phenomenal”, and last year’s
winner, Bourne Leisure, was described as an
“incredibly successful business”. However, in
the final reckoning, Tui Travel’s passionate
corporate social responsibility policy saw it
pip its two closest rivals for the title to the post.
THE TTG TRAVEL AWARDS 2009 9
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