p16 Contribution 11/9/09 15:08 Page 16
CONTRIBUTION
TO THE INDUSTRY
SPONSORED BY
WINNERS
MIKE GREENACRE &
ROGER ALLARD
Celebrating his 21st year in the travel industry and 30 years’
service with The Co-operative movement, Mike Greenacre,
managing director of The Co-operative Travel, is our first
recipient. A board member of both Abta and the ITT,
Greenacre has led a turnaround of The Co-operative Travel
business following the merger of United Co-op Travel and Travelcare in
2007. He has also overseen an overhaul of the company’s high street estate,
launched its tour operation and, in July, announced an ethical strategy that
underpins the entire business.
Our second recipient is Roger Allard, chairman of All Leisure
Group, whose brands include Voyages of Discovery and
Discover Egypt, and founder of Owners Abroad (now First
Choice). A former board member of both Abta and
FTO-forerunner TOSG, Allard boasts a CV covering 41 years in
the industry, and has at various times been involved in companies including
Gemstone, Medinland and Air 2000. Last year he masterminded the
repatriation of XL Leisure Group customers, mitigating the negative effects
of the collapse on the rest of the industry.
16 THE TTG TRAVEL AWARDS 2009
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