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RAIL, ROAD & SEA
OPERATOR
OF THE YEAR
SPONSORED BY
WINNER
FINALISTS
INSIGHT VACATIONS/
TRAFALGAR TOURS
Australian Pacific
An all-encompassing trade relations strategy, Touring
ongoing product development and impressive
year-on-year revenue increases helped secure Collette Worldwide
this award for Insight Vacations/Trafalgar Holidays
Tours. Although in its infancy, the twin brands’
One Stop Touring Shop sales and marketing Eurostar
platform demonstrated a genuine commitment
to investment in the trade, which accounts for Great Rail Journeys
a vast majority of sales. This was reflected in
the signing of several high-profile commercial Rocky Mountaineer
agreements in the past 12 months. Judges
noted the companies’ clear strategic direction Shearings Holidays
and returns on investment that suggested
sales and marketing activity was bearing fruit.
They were also impressed by a continued
drive to create product and brand awareness
in a market that has not always been
embraced or fully understood by the trade.
THE TTG TRAVEL AWARDS 2009 33
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