p29 Hotel chain 11/9/09 13:07 Page 29
HOTEL CHAIN
OF THE YEAR
SPONSORED BY
WINNER
FINALISTS
IBEROSTAR
In a year when many suppliers have curbed The Address Hotels
development plans, two entrants in this + Resorts
category impressed the judges by forging Highly commended
ahead with brave expansion. Iberostar was
awarded first place in recognition of the Riu Hotels & Resorts
launch of 12 properties and two destinations
in the past year. The company outlined an Sol Melia
ambitious strategy, including a growing
commitment to the trade, evidenced by the Swissotel Hotels &
opening of its first UK sales office and heavy Resorts
investment in training, incentives and fam
trips. Judges said Iberostar’s stringent Warner Leisure Hotels
monitoring of customer satisfaction, and its
formidable satisfaction rate, also made it a
worthy winner. It just pipped The Address
whicj, despite opening its first hotel only 12
months ago, was credited with a very successful
launch into the crowded Dubai market,
earning it a highly commended accolade.
THE TTG TRAVEL AWARDS 2009 29
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