p25 Tourist board 11/9/09 13:06 Page 25
TOURIST BOARD
OF THE YEAR
SPONSORED BY
WINNER
FINALISTS
DUBAI
The judges felt the winning entry in this Barbados Tourism
category clearly stood out from the crowd. Authority
Dubai’s submission was packed with clear
evidence of success and data to back up Jamaica Tourist Board
claims. Judges were impressed with a diverse
marketing strategy that has been devised for Kenya Tourist Board
the emirate and the work that has gone into
clearly segmenting and identifying its target South African Tourism
markets in the UK. The submission was also
able to demonstrate an unquestionable Sri Lanka Tourism
commitment to trade relations, with a series
of initiatives aimed at agents in the past year Tourism Australia
such as Gold Medal’s Golden Ticket incentive
in conjunction with Atlantis, The Palm. Tourism Queensland
Although assumed to have access to a larger
budget than some other shortlisted tourist
boards, the judging panel felt that Dubai had
performed particularly strongly in the past
12 months and was a worthy winner.
THE TTG TRAVEL AWARDS 2009 25
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