p35 Car hire 11/9/09 13:08 Page 35
CAR HIRE COMPANY
OF THE YEAR
SPONSORED BY
WINNER
FINALISTS
AVIS
In a tightly contested category, the Avis UK Affordable Car Hire
team’s performance, supported by the Highly commended
evidence of positive financial returns, held off
an outstanding challenge from Affordable Car Budget Rent A Car
Hire. While Affordable showed it had delivered
impressive growth and firmly established Gold Medal Travel
what is still a relatively new name in the sector,
judges were impressed by Avis’s continued Hertz UK
innovation and ability to strengthen its brand
and achieve cut-through in a congested market. Holiday Autos
High-profile trade activity, agent relationships
and marketing were clearly shown to have
delivered returns for Avis as part of a
multi-channel distribution policy despite the
effects of the global economic downturn. The
addition of several commercial agreements
and partnerships, allied with a clear team
ethos and well-defined CSR policy, persuaded
the judges that Avis was a worthy winner.
THE TTG TRAVEL AWARDS 2009 35
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