p23 Training prog 11/9/09 13:16 Page 23
TRAINING
PROGRAMME
OF THE YEAR
SPONSORED BY
WINNER
FINALISTS
NORWEGIAN
CRUISE LINE
Dubai Tourism and
This was a particularly hard-fought category, Commerce Marketing
but NCL emerged victorious because of the
strength of its new programme, NCL Keith Prowse
University. Judges felt the programme, which Attraction Tickets
launched last year with the look and feel of a
university campus, was “accessible, human Kuoni Travel
and grown-up”. They were particularly
impressed with the online “Dean” who was Royal Caribbean
available to answer questions from students Cruise Line
about NCL and the course. Judges also
liked the programme’s use of social media, Sandals Resorts
including a “yearbook” in which students
could create a personal profile and Tourism Australia
communicate with each other. NCL was felt
to have shown real commitment to training, Tui UK & Ireland
increasing investment in the area by 25%
to ensure the trade better understood the
line’s Freestyle Cruising concept.
THE TTG TRAVEL AWARDS 2009 23
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44