p28 Resort Op 11/9/09 13:20 Page 28
RESORT OPERATOR
OF THE YEAR
SPONSORED BY
WINNER
FINALISTS
SANDALS AND
BEACHES RESORTS
Almond Resorts
In what has arguably been the year of the
all-inclusive resort, the panel was impressed Jaz Hotels, Resorts &
by how Sandals and Beaches Resorts had Cruises
harnessed this with a spectacularly successful,
multi-channel marketing campaign. Judges felt Neilson Active Holidays
the Sandals group had pushed the boundaries
of the all-inclusive concept, with continual
upgrading and tailoring of visitor facilities.
The group has a strong record of supporting
the trade, but judges recognised a significant
strengthening of this relationship in the past
12 months, with a new agent training scheme,
revamped agent incentive and recognition
scheme, and exceptional investment in agent
fam trips. New products launched this year by
both the Sandals and Beaches brands showed
a commitment to innovation, help Sandals to
convince the panel of its winning calibre.
28 THE TTG TRAVEL AWARDS 2009
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