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SHORT-HAUL
OPERATOR
OF THE YEAR
SPONSORED BY
WINNER
FINALISTS
FIRST CHOICE
In a tightly contested category, First Choice Anatolian Sky Holidays
emerged ahead of rivals, including its sister
brand. Judges were particularly impressed Olympic Holidays
with the positioning of First Choice as a distinct
brand within the Tui stable, and its delivery of Shearings Holidays
targeted and innovative product in the past 12
months. Judges felt it had clearly differentiated Sunvil
itself from its sister brand in the minds of
both consumers and travel agents, and had Thomson
taken calculated risks on the timing and
content of marketing and advertising which
were shown to have produced tangible
results. The entry also clearly showed a
commitment to the wellbeing of the customer,
resulting in impressive customer service
questionnaire results. First Choice’s continued
role as a leader in the field of corporate social
responsibility was also noted by the judges
and helped it secure a well-deserved victory.
THE TTG TRAVEL AWARDS 2009 27
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