By SHANE BISSETT Royal Mint
Director of Commemorative Coin and Bullion
Royal Mint
The Royal Mint has launched a new bullion trading website,
www.royalmintbullion.com enabling customers to buy, store and sell bullion coins directly from The Royal Mint quickly, effortlessly and securely, 24 hours a day, 365 days a year.
Unlike its competitors, The Royal Mint’s trading website
www.royalmintbullion.com provides constantly updated live prices for gold and silver at a rate linked to the current precious metal price so that customers can confidently buy at the best possible price, according to Shane Bissett, The Royal Mint’s Director of Commemorative Coin and Bullion.
“There were estimated to be 28.9 billion UK coins in circulation at 31 March 2013, with a total face value
of £3.9 billion, all manufactured by The Royal Mint. ”
Once a customer has set up an account on The Royal Mint’s trading platform, they will be able to buy brand new Royal Mint Britannia, Sovereign and Lunar bullion coins. The flagship coin, The Sovereign, is struck in 22 carat gold. Britannia coins are available in either 999.9 fine gold (24 carat) or 999 fine silver, and the UK’s newest Bullion coin, the Lunar coin, is also struck in either 999.9 fine gold (24 carat) or 999 fine silver.
Once the transaction is complete customers can then opt to have the coins delivered to their home through an insured postal service, or store their gold coins in The Vault™, The Royal Mint’s on-site precious metal storage facility – which is protected at all times by the Ministry of Defence.
‘The Royal Mint introduced The Vault™ in response to increased demand for its bullion
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Launches on-line bullion trading service
coins and market demand for additional vaulting capacity,’ Mr Bissett said. ‘The Royal Mint is the only Mint to enable customers anywhere in the world to arrange secure, on- site storage directly with the mint, at any time of day or night.’
The Royal Mint has also guaranteed that it will provide all customers with a quotation to buy back any gold coins bought from its website and stored in The Vault™ - this money will then be deposited directly into the customer’s Royal Mint Bullion account, ready for them to withdraw or to make a new purchase.
Research conducted by The World Gold Council has suggested in their report, Affluent Investors in the UK Nov 2012, that there is potentially £4billion* latent demand for gold investment within the UK alone, but consumers have been deterred from taking the plunge because of the perceived barriers to purchasing precious metals. Historically, these have included assumptions that the services of a reputable broker are required to negotiate the fairest price, that there is limited access to local bullion coin dealers, or worries about shipping and storage. With the introduction of
www.royalmintbullion.com The Royal Mint hopes to address these concerns and introduce the bullion coin market to a wider audience.
‘Where the average consumer may have shunned gold due to perceived complexities, The Royal Mint can help make this option a much more accessible opportunity,’ Mr Bissett said. ’We want to help expand the bullion market in the UK, particularly as coins offer a relatively affordable introduction – and believe we are well placed to do so.’
‘The Royal Mint is responsible for manufacturing all UK coinage and has long been trusted with the currencies of other countries too, supplying to more than 60
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