C Paperless
First a little background. Our company, YUDU was founded in 2003 as a Digital Editions publishing vendor. For the uninitiated, this was a time when “desktop publishing” was drawing the attention of publishers and retailers – magazine publishers and retailers raced to get their content into flash-based digital readers that replicated the look and feel of a magazine or catalogue within a web browser.
These simple page-turning conversions of print to digital were collectively termed “Digital Editions” and they allowed publishers to turn existing print content into digital content easily, in a digestible format readers were familiar with.
Digital publishing has since grown into a multi-billion dollar industry. Most of this meteoric growth was spurred on by the hugely disruptive influence of tablets, smartphones and e-reading devices from about 2006 onwards. Devices that turned the act of reading something digitally from a chore to something to be enjoyed.
ommunication
WHERE IT WAS AND WHERE IT’S GOING By Laura Summers, Head of Marketing, Yudu Media
Paper, that most versatile of materials, will always have a place in how we communicate with each other as individuals and businesses, but mobile devices like tablets are making it increasingly easy to engage with
readers of everything from books to corporate material. Is “paperless” a viable strategy for corporates, or just a salesman’s spiel?
Stepping back a bit, the early 2000s meant the lack of viable mobile devices suited for reading meant there was an upper limit to what could be achieved through the desktop. In short, it was a start to what our industry would become. So we’ve greatly benefited from mobile devices as they’ve changed the way consumers actively consume media content (the increasing consumption of
mobile video is another example of this trend). Whilst all of
these changes in hardware and
accompanying software have fundamentally changed the way we communicate, most of media attention given to this topic has focused on recreational publications like magazines.
However, what you’re probably not aware of is that these developments are also heralding a silent revolution in the way businesses and retailers communicate as well. From e-commerce to internal corporate communications, corporate correspondence is increasingly being published digitally, often alongside its complementary equivalent in print. This is partly due to the increased proliferation of mobile devices in the workplace. You may or may not have heard of “BYOD”, the trend for “Bring Your Own Device”, that’s empowering mobile workforces and giving IT departments a headache across the globe.
In a way, digital publishing in 2015 will be a sort of labour saving service in itself. Prioritizing convenience amongst consumers, employees and stakeholders, giving them the option to read what they want wherever they want
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