on whatever device (or lack of device) they want, rather than attempting to shoe-horn them into one particular approach.
As a digital publishing company who have been around since the inception of print to digital conversion software, we’re capable of putting these developments in a broader historical context. The aforementioned “desktop publishing” helped some businesses and retailers to adopt a digital-led approach to publishing, but this was usually restricted to a few magazines that managed to turn a profit, or retailers who wanted another way to roll out their annual, seasonal or thematic catalogues.
The key difference with the advent of tablet and smartphone devices is that, owing to the tactile nature of the devices themselves, people are finding it easier to and consequently engaging more with digitally published material. This in itself is an opportunity for many in the corporate space, particularly those whose responsibility it is to handle corporate communications as a key performance indicator for many Communications Directors is employee engagement.
A further important way in which mobile devices have empowered readers and publishers of content is exemplified in the way YUDU ourselves have changed, moving from a provider of a one-size-fits-all print to digital conversion software, to a fully-fledged app developer in our own right.
This touches upon the fact that many of our clients aren’t
satisfied with just disseminating print content digitally anymore and desire to have easily accessible repositories for both converted print content sitting alongside video content that can be easily pushed out to app environments.
This is particularly important for educational and training material. Both training providers and HR departments possess a great number of videos that require simple distribution to delegates and employees.
In one
particularly innovative strategy called “The Future Game”, the Football Association has employed YUDU technology to deliver interactive training manuals to its Youth Coaches across the United Kingdom. In another, digital mapping service ESRI provided their members with HTML5 layered maps straight to any mobile device, both online and offline.
It is because of bold strategies like this that we’ve arrived at a situation where what we mean by “digital publishing” has radically changed. The term now includes a massive diverse range of document and video content producers, whether it’s in the corporate space, amongst training providers, sports organizations, NGOs or even governments. The next ten years will see these content publishing platforms become even more user friendly and content consumption habits ever more increasingly shaped by smaller and smaller mobile devices.
YUDU help forward-thinking companies communicate with prospects, clients and internal teams with branded corporate communications apps.
A Digital Jersey Page 13
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