ONBOARD ENTERTAINMENT
PASSENGER EXPERIENCE CONFERENCE
Richard Williams reports from Hamburg 79
AIRCRAFT INTERIORS EXPO
Our man on the ground tours the Exhibition Halls
82 PASSENGER EXPERIENCE CONFERENCE Challenging the status quo PEC '14 The Passenger Experience
conference in Hamburg was opened by Katie Murphy, exhibition director of AIX, with the news that there were 730 exhibitors at the show including 120 first timers. Richard Williams was our man on the ground. A networking forum to discuss the
vital strategic issues surrounding cabin innovation, consumer expectations and onboard strategies, the show was hosted by Aircraft Interiors Expo and WTCE before the shows opened. The conference saw key decision-makers from the product and service spectrum of the industry attend and was a chance for delegates to catch up with colleagues and capitalise on the insights and ideas presented by a line-up of 44 speakers from around the world. The speakers represented each corner of the industry, including 11 commercial airlines, aircraft companies, IFE providers, designers and brand consultants. The conference kicked off with airline perspectives on the future from Daniel
CRYSTAL CABIN AWARDS
Read all about the winners
89
“Partnerships are already our most
powerful currency.” Devin Liddell, principal brand strategist at Teague
Kerrison, vp of inflight product at flydubai and
Mehmet Büyükkaytan, senior vp of ground operations at Turkish Airlines. Other sessions looked at the break-
throughs that will inspire a new age of air transport, headed by Blake Emery, director of differentiation strategy at Boeing, and understanding the connected passenger by cco of Gogo, Ash ElDifrawi. Meanwhile,
Matthias Walther, manager of integrated marketing at Panasonic Avionics, asked whether personal electronic devices a threat or an opportunity for IFEC. The importance of branding also became
obvious in a session led by Michael Robinson, chief executive and design director at ED Design. For a full report of the session see pages 80-81.
WWW.ONBOARDHOSPITALITY.COM 79
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