GLOBAL PERSPECTIVE
...Making them smile
Europe
Airlines at Munich Airport have taken
promoting new routes to a new level bringing out cake, commemorative cookies and bellydancers to launch their summer timetables. Adria Airways launched six services a week to Łódź in Poland with tea and heart- shaped cookies; while El Al celebrated the expansion of its services to Tel Aviv with a giant cake styled as the Israeli flag; and Tunisair marked the addition of a third weekly flight to the Tunisian capital, Tunis, with an official ceremony including a bellydancer at the departure gate.
munich-airport.de
Australia
In an unusual twist on the standard
passenger rewards programme, Tigerair has launched an Infrequent Flyer Scheme. Competing with Qantas' frequent flyer offers, Tigerair acknowledges that its passengers don’t fly too often and instead is rewarding customers for hardly flying at all. Members of the airline's new ‘online club’ will be the first to know about special offers or new destinations from Tigerair, and if they are one of the first 5000 people to sign up, they also receive a $100 voucher.
tigerair.com
Asia
Singapore Airlines is revving up to
celebrate its 50th birthday next year with the sponsorship of Formula 1's Singapore Grand Prix. This year's event will take the airline's name into its title and takes place from 19 to 21 September at the Marina Bay Street Circuit. Singapore Airlines ceo, Goh Choon Phong, says: “The airline has always supported the development of both sports and tourism and our involvement with the world’s first F1 night race will help enhance both for the benefit of Singaporeans and visitors alike.”
singaporeairlines.com
UK
Virgin Trains in the UK turned its ticket
promotions on its head this Easter offering kids the chance to take their parents on great days out for free. The offer allowed children from the Midlands to take their parents into London for free as long as they bought a ticket themselves. Matt Bradley, Virgin Trains gm Midlands said: “School holidays are always a tricky time for children as they struggle to occupy their parents with fun things to do and we thought this offer might help!”
virgintrains.co.uk
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