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Review ICE TOTALLY GAMING INTRALOT MAKES DREAMTOUCH


A REALITY Staying ahead in the sector, Intralot has adds a new concept with its DreamTouch self-service lottery ticket machine


Staying ahead in the sector, Intralot has created a whole new gaming concept with its DreamTouch self-service lottery ticket machine.


With its appealing 42 inches touch screen display, DreamTouch provides lottery customers with a new experience whilst giving lottery groups a new means for advertising and digital signage.


George Plakas, Intralot’s General Technical Director for POS Solutions Division, said; “Self- service is anew sector for lottery but one that is booming already. DreamTouch combines video, lottery and promotional advertising Digital signage is one of the most effective and eye- catching media available as well as selling instant scratch tickets, lottery tickets, quick pick, video gaming and interactive touch games. We believe that DreamTouch will provide a new marketing frontier for any lottery group. Capitalizing on impulse play, it provides an interactive and entertaining experience for lottery players by incorporating a high resolution graphical user interface, which enables quick product identification. DreamTouch also allows players new levels of convenience in paying, receiving tickets, and checking tickets.”


DreamTouch can offer advertisements for lottery self-promotions as well as new lottery products, seasonal promotions and third party advertisements. Mr. Plakas explained that with its large, high-resolution, colour touch-screen, interactive display, it could be placed in strategically chosen places such as malls, hotel lobbies, and lottery shops.


“DreamTouch can offer 15 different products and holds 20,000 tickets,” he added. “Play can be either via smart card or cash. All software is downloadable. We have two states in the US already but will focus on other European and Chinese markets too.”


On the interactive side, Intralot was launching its patent pending Mobile Lottery Solution, the Sports Mobile betting management system, the new Instants Mobile Games library of gaming content and the new release of its renowned i- Gaming Platform across multiple devices including the company’s renowned Gablet terminals.


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Antonis Dimos, Deputy General Director of Intralot Interactive explained that the Mobile Lottery product line was an innovative, independent end-to-end solution for making the lottery experience native on mobile devices of all operating systems, sizes and capabilities.


The Sports Mobile betting management system combines the proven Intralot i-FLEX sports book platform with a complete content management and delivery platform for mobiles and tablets.


Instant mobile Games is a new approach to


(Top) Antonis Dimos shows Intralot’s Mobile Lottery product line.


(Left) Intralot’s George Plakas and Persa Kartsoli with DreamTouch.


instant games designed to bring instant win and e-Scratch excitement into a cross-platform and device optimised model for mobile with HTML5- based technologies.


The company was also showcasing the latest release of its i-Gaming platform as the solution to every horizontal need of an interactive or retail operator managing all relevant areas of operations like player wallet, payments, responsible gaming, CRM, BI/Analytics and optimisation management, Bonus and loyalty engines.


ISLE BE THE JUDGE OF THE THAT


The Isle of Man government exhibited at the ICE show in London with 14 private sector companies sharing the stand


A delegation from the Isle of Man’s e-Gaming sector was at ICE Totally Gaming to promote the Isle of Man as a world-class location for e- Gaming business with 14 private sector companies on hand on the booth. These accompanied representatives from the Department of Economic Development and the Gambling Supervision Commission which allowing visitors to discuss legal, financial, data hosting, consultancy and corporate services.


Peter Greenhill, CEO, e-Gaming, Department of Economic Development, said: “We really have covered every base from operators to lawyers to government and gaming supervisors, all of whom can explain the benefits of coming to the Isle of man with first- hand experience. Our attendance here is all about creating a core of understanding of the sector. We are an e-Gaming centre of excellence with an innovative and robust


regulatory regime, world-class ICT infrastructure and a pro-business approach. It certainly helps given the quality of companies that have chosen the Isle of Man, such as Microgaming and Pokerstars.”


The Isle of Man is already home to 56 licensed online gaming operators with the DED working with around 15 businesses who are actively considering locating here.


Howard Quayle MHK Political Member for e-Gaming, Isle of Man Government Department of Economic Development added: “Our attendance at ICE is an important part of the Department’s ongoing strategy to continue expansion of this fast growing sector, which now employs around 800 people directly and represents nine per cent of our economy. It also enables us to demonstrate the high quality of our e- Gaming sector and I am delighted that the excellent relationship that the Department enjoys with the local e-Gaming industry will be reinforced with so many companies from the private sector joining us on the stand.”


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