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Review ICE TOTALLY GAMING 2014


AMATIC Now! launched at the ICE show with a range of products connecting across multiple locations and devices


AMATIC has always produced superbly engineered gaming products, but at the ICE show in London the Austria-based gaming equipment manufacturer’s exhibit showed its greatest design cohesion, with the latest Performer gaming cabinet and new X4000 showing the the current crop of AMATIC games to greatest effect. Curved designs, HD screens and subtle LED lighting cleverly binds together the design aesthetic of the AMATIC range, which links both land-based and online play for slot machines, Desktop, tablet and smartphone gaming, all from the same source - AMATIC Industries.


Under the theme - AMATIC Now! - the huge ICE stand in London was composed of a series of zones from casino, arcade, bar and home gaming, with players able to take their favourite AMATIC games on their complete journey. At every point, whether the player is enjoying VLT play within an arcade, is at home playing on his desktop PC, or travelling between locations using a smartphone device, AMATIC has a solution that connects with the player, wherever and whenever they're looking to play.


With an ever-increasing number of games, this player choice can only get better. New games such as Casinova, Lady Joker, Magic Owl and Fortunas Fruits complement the AMATIC NOW! product and service range.


Operators have the added benefit of sourcing all their gaming needs from one company at AMATIC. Even the casino management system can be sourced from AMATIC. AMATIC has considerable experience in the SBG and VLT sectors, so an investment in AMATIC is an investment in the future. Even the evergreen X3000 gaming cabinet has been updated to wider screens in the X4000.


In addition to the wide range of gaming solutions from AMATIC, the ICE stand also housed an intriguing product from US supplier, INAG. Speaking to the President, Mark Jones, he explained the concept behind his card-based roulette game. "There are a lot of jurisdictions that currently don't allow roulette, but are happy to accept card games," outlined Mr. Jones. "INAG has created the number one card-based roulette game in the world, affording players in jurisdictions with roulette bans an alternative game, while we're also seeing Vegas casinos replacing their roulettes with this system."


The INAG system is licensed and operated in Nevada having passed GLI certification for its


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Thomas Engstberger and Leopold Öller of AMATIC Industries at the ICE 2014


NOW THAT’S WHAT I CALL GAMING!


game and utilises the performance of AMATIC's roulette terminals to deliver a unique multi- player environment for players. It's a combination that's proved hard to resist in the roulette-free zone of California. California's aversion to roulette stems back to legislation enacted during the days of the Wild West (it's an 18th century law), wherein the operators of roulette weren't quite as upstanding as modern day gaming authorities demand. Since then the state has attempted on three occasions to overturn the ban, only to fail to garner a 'yes' vote from the two-thirds majority of Californian citizens such a decision would require.


"Our patented cards with RFID chips enables the wheel to deliver the results to the terminals and allow players to enjoy a roulette-based game, while operators benefit from a game that requires minimum training (Mr. Jones claims he can teach a dealer in under five minutes), while removing any dealer errors at the same time.


"The INAG card-based roulette solution reduces labour costs, we generate 120 game decisions per hour and can reduce the limits on the bets because we are playing so many hands per hour," said Mr. Jones. "The game can also be played in single and double zero variants."


Mark H. Jones and the INAG


card-based roulette in action at ICE 2014.


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