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Review ICE TOTALLY GAMING 2014 BLACKWAVE ENGULFS THE ICE SHOW IN LONDON


Zitro extended its lead in the video bingo sector at ICE with a bevy of games for its Blackwave platform


Zitro, a world leader in video bingo games, once more exhibited at ICE Totally Gaming London, where the trade show’s audience was enter- tained by Zitro’s multiple new games and its avant-garde stand design.


For the three days the exhibition, Zitro dis- played its unique and differentiated product, the result of the company’s continuous R&D effort, which was been widely accepted by the international video bingo market.


As stated by Zitro's President, Johnny Ortiz: “We are making firm advances on the path towards internationalisation and at this new edition of ICE London, we have exceeded expectations regarding the achievements of our product, which confirms we are on the right track.”


For his part, Zitro’s Executive Vice President


International, Iain London, added: “Our staging at ICE has positioned us within the top compa- nies regarding global acknowledgement and reinforces our steps in accordance with the company’s international expansion strategy.”


At ICE, Zitro’s stars were undoubtedly its latest


generation Blackwave platform, which incor- porates a new video topper, and the new inter- national video bingo games exhibited at the show (which will be the platform for Zitro’s 2014 portfolio), the successful Zitro’s electronic bingo (BET) and the lastest generation games and platforms from Zitro Interactive.


EXPANDING MERKUR’S SUCCESSFUL BLUEPRINT


Merkur Gaming subsidiary, Blueprint Gaming, enjoyed a hugely successful exhibition in London alongside its parent


Germany’s Gauselmann Group from East Westphalia had a successful exhibition together with its subsidiaries. The stand size of 800sq.m. rose in 2014 to give international visitors detailed information on the products of the globally active games maker. Merkur Gaming is the subsidiary responsible for the international development and sales of gaming and casino machines and was joined by three further sister-companies at the London show: Blueprint Gaming, a leading provider of video gaming content for the British market, GeWeTe, manufacturer of change machines as well as edict egaming, specialist for online gaming platforms. Thus, the East Westphalian games makers had a complete product and service array on show, ranging from country-specific multigamers to SBG (server- based gaming), VLT (video lottery terminals) and jackpot solutions, indeed right up to service offers in the technical field or money and arcade management systems.


Sealing two major contracts for Blueprint Gaming to deliver machines for the UK market also underlined the company’s international


Successful business deals sealed at the ICE: Lars Felderhoff, Head of Finances of the Gauselmann


Group, Adam Hodges, CEO of Playnation, Jürgen Stühmeyer, Sales Director of the Gauselmann Group, Ryan Collinge, Sales Director at Playnation, Simon Barff, Managing Director of Blueprint Gaming, and Werner Schroer, R&D Director of the Gauselmann Group.


expansion. Playnation, a company with operations at motorway services and holiday parks, had already ordered several hundred machines a few months previously. These products have received such good feedback that the company placed a further major order for several hundred machines at ICE. “The combination of high quality cabinets from adp Gauselmann and the game software from Blueprint Gaming create the perfect mix for the British market. Reliable cabinets reduce


downtime and manipulations; which is a further reason for success alongside the attractive games software,” explained Jürgen Stühmeyer, Sales Director at the Gauselmann Group. The cabinets for the international market are also ‘made in Gemany’ by adp Gauselmann in Lübbecke according to the strictest quality standards. British companies such as AMG Leisure as well as Sceptre Leisure (which placed an order for 1,000 machines for the pubs market) positively back these ‘Made in Germany’ products.


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