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Review ICE TOTALLY GAMING 2014


SPECTACULAR PLATFORM


SHOWCASE Bally Technologies delivered on its promise to take players on a cross- platform journey through gaming


Bally Technologies showed visitors to the ICE show in London an experience that connects the entire gaming world through cross-platform solutions that give casinos a single view of their player in the casino, on the go, and at home.


“This is our first show since acquiring SHFL entertainment in November and we are showcasing a tremendous amount of new content, including table-game products,” said Bally Technologies’ President and Chief Executive Officer Ramesh Srinivasan. “In the past four years Bally has earned more than 80 awards for innovation. We believe our new brands, platforms, and ability to provide a single view of the player will continue that trend.”


At ICE, Bally presented dozens of unique game titles, including TITANIC, The Magic of David Copperfield, Grease Pink Ladies, and ZZ Top Live from Texas, along with an array of systems technologies and table products.


“Bally is committed to serving the needs of the European market,” said Marco Herrera, VP of EMEA. “From electronic gaming machines (EGMs) and proprietary table games, to casino systems and online gaming, we are offering the most complete and dynamic range of products available in the gaming industry.”


TITANIC TITANIC video slots by Bally deliver a fully


interactive and cinematic experience centred on the iconic star-crossed lovers from James Cameron’s TITANIC, one of the highest-grossing films in history. Featuring scenes from the film and music from the blockbuster phenomenon, TITANIC integrates many of Bally’s proven play mechanics, two base-game mystery features, and three progressive jackpots including two minor mystery jackpots and one large top award.


THE MAGIC OF DAVID COPPERFIELD The world’s greatest illusionist delivers an


extraordinary experience in The Magic of David Copperfield video slots, featuring mystery bonuses and a progressive jackpot award. Magical bonuses are unleashed through the “Death Saw”, which awards credits, the


4 4 Bally Technologies’ Laura Olson-Reyes and John Strickland pictured at ICE with Titanic and ZZ Top.


progressive jackpot, Flying Free Games, or Levitation Free Games showing incredible video of illusions from Copperfield’s legendary performances.


GREASE PINK LADIES Rizzo, Frenchy, Marty, and Jan deliver the power


of “pink” in this nostalgic trip back to the 1950s at Rydell High School – featured in the hotly anticipated sequel to the Company’s Grease video slot game. Grease Pink Ladies features three bonus experiences, random wilds, multipliers, and a top jackpot award.


ZZ TOP LIVE FROM TEXAS Classic rock meets modern slot play as the


famous American blues-rock trio delivers a host of bonuses, play mechanics, and progressives in ZZ Top Live from Texas. The game awards Just Got Paid mystery credit prizes or wheel spins to win credits or one of three free-games bonuses − Live from Texas, Sharp Dressed Man, or Cheap Sunglasses. Three any-bet progressives add to the excitement.


Bally’s content for the Pro Series cabinets expands once again with a host of new games featuring engaging play mechanics, clever themes, and animated graphics that deliver an exceptional play experience.


Bally featured two new multi-game suites, each combining four popular games into one versatile platform, as well as the new Game Xchange Multi-Game, which offers operators the ability to change or add titles to the suite. With four or more games, up to four denominations, and different max-bet configurations per denomination, per game, the multi-game suites deliver a variety of options that will please any player. Bally also showcased an array of new top-performing titles from High 5 Games, whose


titles already released in Europe are delivering strong returns on casino floors.


Taking center stage at the show were two new additions to Bally’s Pro Series cabinet family – the groundbreaking ALPHA 2 Pro Series Wave with the industry’s first concave LCD monitor at more than 100 centimeters.


Bally’s Take ‘n Play was also on display – a remarkable new product that enables players to take their game “on the go” for the first time by playing a physical slot machine on the convenience of a tablet. Take ‘n Play is the industry’s first technology that allows the same slot machine game to be played in more than one location by streaming the game content directly from the slot machine to a tablet. This product provides casinos with an easy, convenient solution for players who get up and leave their machine to smoke, use the restroom, or have to leave when their friend or partner is ready to move on.


Proprietary table games like Double Draw Poker and One for the Money also made their ICE debut, alongside the company’s first-ever roulette side bet, Back 2 Back, which lets players win up to 1,000 to 1 on a single spin.


i-Table games’ automated betting and wager- resolution process dramatically increases game security, accuracy and speed, resulting in more rounds per hour while eliminating errors, a key advantage on speciality table games that have complex paytables with high odds and complicated payouts. The products on display include i-Table Roulette.


From the Utilities segment, popular products like the ChipStar roulette chip sorter; the i-Score double-sided display at over 60 centimeters; the


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