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Having celebrated 30 years of business at G2E Las Vegas 2013, FutureLogic was at ICE 2014 commemorating 15 years of working in the gaming industry

John Edmunds, Chief Marketing Officer/Chief Sales Officer, said: “It is now 15 years since IGT developed ticket-in, ticket out technology and chose FutureLogic to provide its ticket printers. Since then, the company has shipped more than 1.5m printers to the gaming industry, which equates to one printer being installed every 60 seconds for the last 15 years. One of the keys to this success has been our ability to sell to both OEMs and casinos. Casino operators can specify to slot groups which ticketing system they want and I’m pleased to say many, many operators have specified FutureLogic.”

This was certainly the case in France last year when Groupe Partouche and Groupe Tranchant, along with several leading independent casinos, totalling more than 70 casino sites, named FutureLogic as the preferred thermal ticket printer for the roll-out of Ticket-In-Ticket-Out (TITO) across France. The first six months of the Gen3 in North America saw operators specify its Gen3 Evolution printers in more than 50,000 electronic gaming machines since production began in late 2012. The demand for the Gen3 Evolution printer in its first six months was over 400 per cent greater than the pace set by the Gen2 Universal printer in 2006.

“That sort of support from the operational side of the industry is invaluable,” Mr. Edmunds added. “We’ve also continuously looked to the future in terms of what product we could design next. We’re always looking for ways to improve the value of the printers for their customers by creating added-value products, which is precisely what we have done with PromoNet, our promotional couponing system that was a first for the industry when we launched it. FutureLogic is a technology provider; if we can offer casinos the chance to increase their return on capital already invested, and so leverage existing infrastructure, then we’re doing our job in terms of R&D. We have to make a significant contribution to the operator’s bottom line.”

Mr. Edmunds predicts a similarly successful roll- out for TableXchange. “Our TITO for table gaming solution is now GLI approved,” he said. “This next year will see several field tests before we roll out the product probably in 2015. Again, this is a product that had to be developed, allowing players to use cashout vouchers at table games. It’s a beautifully simple concept with a great ROI.”

At this year’s exhibition FutureLogic was 5 8


launching the Gen 3 printer for international markets. Designed to be the only printer a casino operator will need across their floor for the next 10 years, it has already enjoyed a speedy roll-out in the US and Canada, with more than 50,000 printers already installed in the North American market. “The quality of its printing makes the

Gen3 Evolution the printer of choice for any casino operator considering promotional couponing,” Mr. Edmunds explained.

The company was also showing its latest module of Ticket2Go, Ticket2Go TITO for AWPs in the low payout machine markets.


Smarkets was at ICE to showcase peer- to-peer betting where users set their own odds and bet against each other

Smarkets was at ICE taking a ‘stand for integrity’ by providing a superior online investment platform that facilitates honest, user-centered trading in regard to sports, politics and current events.

The betting exchange company was at ICE launching a novel addition to its football exchange with the Dangerball, a new in-play feature for managing live football games with real-time updates.

Corinna Herbst, Head of Business Development, explained: “We’re constantly releasing new features to make in-play betting more attractive. Dangerball takes away the delay in placing a bet, during which odds can change, and so bumps up the liquidity of in- play, whilst also improving the consumer experience. Customers are treated to a stream of very fast, live data regarding the game. A

Co-founder and CEO Jason Trost has brought his knowledge of trading systems to the gambling industry.

match enters Dangerball mode when a moment in the game’s play could be decisive.”

Decisive moments could include, for example, dangerous free kicks, corners and attacking/scoring scenarios. This will be highlighted on the page as ‘Danger’, in bright red letters, followed by the live commentary update. The commentary updates will be shown on the bottom right of market pages and directly under events on the homepage.

Jens Halle of Novomatic, IGT’s Sabby Gill, John Edmunds and Madis Jääger of Olympic Entertainment Group.

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