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SG GAMING SHOWCASES NEW CONTENT AT ICE


SG Gaming unveiled three new exclusive titles from WMS which will be available to SG Gaming customers


Following sneak previews at ICE, Zeus II, Black Knight and Over the Rainbow will become available to SG Gaming customers in the LBO, arcade and bingo sectors over the coming months. Following the acquisition of WMS by Scientific Games in autumn 2013, ICE 2014 saw the companies working side-by-side for the first time. It allowed SG Gaming to demonstrate its ability to deliver a fully integrated portfolio of technology, content and services to our customers.


SG Gaming’s in-house content development team also unveiled their latest slots title, ‘Road Hog’, which will be deployed to customers starting in late February.


Phil Horne, Group Managing Director of SG Gaming U.K., said, “We were thrilled to see so many current and potential customers at ICE and were delighted to have the WMS and Williams


Interactive teams on the stand next to us to showcase our extensive range of product offerings. Additionally, we were pleased that SG Connect, our specialist field-based support services division, also had a strong showing at ICE.


“Post-ICE will be an exciting time. The sneak previews of our new games have created a real buzz. Rick Mountney, our Director of Content Development, and his team have created some brilliant new titles and the WMS additions have


proved an exciting proposition, especially in cross platform opportunities for our customers.”


SG Gaming also showcased new platform developments at ICE, including its new Clarity machine, and new self-service betting terminals developed in partnership with Best Gaming Technology. The exhibition also provided an opportunity for SG Gaming to demonstrate developments being introduced as part of the new ABB Code of Conduct – including the new time and spend limits – which take effect on March 1.


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