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TCSJohnHuxley’s Tracy Cohen at the ICE show.

"We are also involved in online live dealer gaming with Extreme Live," continued Mr. Mersich. "And we're benefiting too from the recent change to Category C stakes and prizes in the UK with our latest games and titles from Bell Fruit Games, Mazooma, Empire Games and iPub, with a network of 1,300 downloadable machines installed across the pub sector in the UK."

So popular has the iPub platform become in the UK that Novomatic subsidiary Gamestec has confirmed that the platform is currently generating more than 2.5 million plays per week, with 50 per cent of that activity derived from casinos games, with a new range of hybrid and linked community games on show at the ICE exhibit. In the casino sector itself in the UK, Astra currently commands over 50 per cent of the market.

Additional recent acquisitions greeted visitors to the Novomatic stand with Betware, the newest member of the family, having established itself within the online gaming market as a online open platform provider. Betware provides highly customisable solutions for small to large scale lottery operations, seamlessly integrating a complete range of products, including those of third-party vendors.

Novomatic Gaming Spain, the result of Novomatic's acquisition in 2012 of the Unidesa Gaming division, showcased its range of AWP solutions for the Spanish market at ICE. New games for the Novo Line included PowerPlay and Camping Cash and a server-based arcade product, ADMIRAL III, which includes a sophisticated mastery jackpot. ADMIRAL Sportwetten presented it broad spectrum of products that include Absolute Vision systems, a range of sport betting terminals and mobile betting solutions.

For the Dutch market Novomatic's recent acquisition of both JVH and Eurocoin Gaming resulted in an extensive range of products displayed for the Dutch arcade sector from Bell- Fruit Games, JVH, Errel, Gold Club and

Finally, and capitalising on the 40km of network cabling underpinning the stand, the show installation of the Octavian ACP system provided an in-depth demonstration of the basic modules as well as numerous modular add-ons. The ACP system affords operators the ability to manage accounting, progressives etc., while a selection of the latest Octo-Games were also available in the brand new Superia Games multi-game mixes.

At the ICE show, TCSJohnHuxley announced it had entered the Interactive gaming industry with EveryMatrix

TCSJohnHuxley has signed an exclusive MOU agreement to provide the global land-based casino market (excluding North America) with EveryMatrix products through TCSJohnHuxley, who will provide additional advisory, front-end web development and ongoing support services.

Cath Burns, TCSJohnHuxley Group CEO, said: “Operators globally are increasingly asking TCSJohnHuxley to provide them with interactive solutions. As a trusted partner providing casinos with complete live gaming solutions, we are now well positioned to deliver what the casino operator needs to launch a compelling interactive offering from a market proven platform.”

Heading up the new Interactive Division will be TCSJohnHuxley Group Business Development Director, Jonathan Pettemerides. He added: “When selecting our interactive technology partner, we’ve had the player in mind throughout. EveryMatrix has successfully integrated the widest selection of casino content from the best online and traditional vendors. The back-end system will allow our casino clients to control their online and mobile offerings as they would their traditional gaming floor. Ultimately, the player wants choice and this partnership allows TCSJohnHuxley to offer the best interactive gaming solutions in the industry.”

Remote Play Tablet Astra’s Big Party Greentube’s Hoff Mania slot

Ebbe Groes, CEO of EveryMatrix added: “Our solutions have so far been exclusive to forward- thinking entrepreneurs who had online gaming at the core of their business. This new partnership will give more operators access to our solutions, allowing even long-standing businesses to stay ahead of the game instead of playing catch-up.”

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