Review ICE TOTALLY GAMING
triggering Standalone Progressives featuring a $5,000 Grand Progressive Jackpot.
Robert Dykstra and Len Ainsworth at ICE.
AGT DELIVERS WINNING PLAY
Ainsworth took ICE by storm this year, with a sensational display of cutting- edge products that delivered on its promise of creating ‘A Winning Play’
Having seen sales revenue increase by 32 per cent in 2013, Ainsworth Game Technology was feeling fully charged at this year’s ICE with the launch of some key product looking to grow those revenues further in specifically targeted markets.
Robert Dykstra, Managing Director of Ainsworth (UK) said: “We’re gearing up for launches in the UK, the Netherlands and eastern Europe with market specific games being designed for each. We will launch B1 products in the UK by the end of the second quarter of 2014, followed up by an AWP product for The Netherlands by around May. Whilst we have no timescale for Eastern Europe, it is very much on our radar. We are in the process of developing a platform for the eastern European street market, most probably developing something similar to our Envoy cabinet.”
International revenue was $73.7m compared to $47.5m in 2012, representing an increase of 55 per cent. The key markets of North and South America contributed 85 per cent of total international revenue, an increase of 70 per cent over the corresponding year in 2012. However, Europe is of growing imporantce to Ainsworth with the recent addition of Ian Kovacs to the sales team.
Mr. Dykstra explained: “Growing demand for Ainsworth gaming solutions is having a positive effect on the company structure. We’ve strengthened our European team to enable our continual professional customer support. Ainsworth UK has grown its business strongly in recent years in Europe. Despite challenging market conditions in many
European countries, more and more operators are turning to Ainsworth for their gaming requirements. The proven results of our slot machines in a host of different countries in Europe underline that we are a strong partner to the gaming industry.”
A raft of Premium Plus titles released at ICE included Reels of Wheels, King Spin and Cash Challenge all showcased in the super-sized A560 Wide Boy cabinet with its 32” LCD top box displaying a unique multi-wheel feature. Linking five wheels to five reels, the Reels of Wheels feature wheels spins to determine special wild symbols. It also boasts four levels of rapid
Other progressives included Treasure Storm and Oriental Fortune plus Mystery products: Golden Goose Mystery, Big Chief Mystery, Glitter Mystery, Wolf King II Mystery and Hummin Mystery along with many other exciting new concept brands due for release in 2014 such as Wheel Winner and Crazy Ways. “Our new games truly combine our premium math models with the Ainsworth flare for entertainment and fun,” Scott Clarebrough, Group General Manager Strategy and Development, said.
The exhibition also saw a couple of key announcements for the Australian-born slot manufacturer; firstly a five new deal with Quixant for the supply of computer platforms for its gaming machine products and secondly with ComTrade Gaming, to leverage ComTrade Gaming’s gCore game server and its extensive online development experience to speed up the delivery of Ainsworth’s slots to a worldwide online audience.
CASINO GAMES WITHOUT LIMITS
Casino Technology exhibited at ICE ‘The Big 5’ casino management solution, offering the widest operator flexibility
Reaffirming its pioneer status in the gaming industry, Casino Technology presented at ICE 2014 a new technological solution providing seamless transition from the land-based to the online and mobile sectors.
Along with the launch of its new online division Casino Technology Interactive, the company offers a fully operating convergence platform allowing operators to distribute games via multiple channels - land-based and online, on traditional slots, server-based slots, online and mobile gaming devices.
This all-in-one solution is provided through ‘The Big 5’ complementary systems. The collective brand includes a Casino Management System, a Money Management System, a Jackpot system, a Remote Game Server and an Online Gaming System delivering total seamless gaming experience.
l The LEOPARD Online Gaming System is a fully operational online casino solution offering full range of products, including video slots and bingos, live and electronic table games, virtual and live sports betting.
l The RHINO Casino Management System provides unique functionalities and player tracking options for maximum optimisa- tion of casino management processes. RHINO is a traditional land-based casino management system but through its full integration with the rest of The Big 5 its capabilities are dramatically expanded.
l The LION Money Management System ensures a totally seamless connection between RHINO and LEOPARD systems allowing a single e-wallet, cash and pro- motions management.
l Through the ELEPHANT Remote Game Server all server based and online games are linked together to the same RGS through the unique patented Server Games Technology. ELEPHANT can distribute Casino Technology’s game content as well as exclusive 3rd party content to all exist- ing gaming channels - from online and mobile gaming to VLTs.
l The BUFFALO Jackpot System rounds up THE BIG 5 systems linking all land-based and online games in one common jackpot and delivering proven jackpot math and functionality to online and land-based venues.
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