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Review ICE TOTALLY GAMING 2014


Aristocrat Technologies staked a firm claim to steal the show at this year’s ICE exhibition in London, putting on a floor to ceiling multimedia extravaganza


“We were simply overwhelmed by the superlative feedback from customers, competitors, organisers and industry aficionados alike,” began Pedro De Matos, General Manager - EMEA at the ICE show.


“Perceived as a vibrant, energetic and innovative showcase, Aristocrat Technologies’ explosive line- up of new games proved a sensational hit with record-breaking sales opportunities building up from the very start to the final 15 minutes on day three<’ stated Mr. De Matos.


“The depth and breadth of the 2014 EMEA portfolio supports an ever-increasing range of customer requirements and operators were taken aback by just how much we had to show.”


ARISTOCRAT’S KEY ICE HIGHLIGHTS l The introduction of new, entertainment-packed,


universally recognised game licences, presented in unique centrepiece attraction formats. Linked games including Wonder Wheels titles Batman Classic TV Series and Superman The Movie, Tarzan of the Apes MVP and Sherlock Holmes Hybrid Stepper; standalone games including The Rolling Stones and Flashdance;


l The launch of an new entertainment games seg- ment (E*Series) with a strong and increasingly engaging product roadmap spanning six families and 14 games this year. Pre-released games in pilot venues are delighting players with record performances of up to 6.5x floor average;


l The introduction of widescreen Multigame; two variations of Player’s Choice with strong, proven games throughout each compendium, multi- denom, continuous play and a built-in progres- sive in Diamond Edition;


l The enrichment of the potent Wonder 4 Multi- Play series with two more titles added – Stars and Gold.


l The enlargement of Aristocrat’s core SAPs range: three new games under the Jackpot Reel Power theme; two new games under Gold Coin Jackpots; two forthcoming games under Jackpot Streak; Choy Sun Jackpots and Where’s The Diamonds;


l An increasing variety and richness of games for Viridian Hybrid Stepper; 3 new categories – Cashman Live! , Power Hits and Star Shot – each with 2 games;


5 2 EXPLODING ONTO THE ICE STAGE


l EMEA’s largest ever range of new linked jackpot games (Cash Express Gold Class, Dragons on the Lake, Tarzan of the Apes, Batman Classic TV Series, Superman The Movie, Sherlock Holmes);


l More new categories than ever (More Power, Fire Boost, Jackpot Reel Power, Gold Coin Jackpots, Jackpot Streak, Cashman Live! , Power Hits, Star Shot);


l A renaissance of popular, proven characters and themes across Links, Multigame, Multi-Play, Legends and Downloadable in Class III, route markets through EGMs and VLTs, Online, Mobile and Social channels;


l More Online development momentum portray- ing more games, more sites and more channels to


reach end users, as well as previewing Aristocrat’s forthcoming Remote Gaming System due later this year;


l A demonstration of Aristocrat’s server-based expertise targeting new opportunities in the Spanish VLT market and elsewhere;


l The on-going development of popular core game segments: Reel Power, Multi-Play, Multigame, Legends;


l The expansion of Aristocrat On Demand with an increased games library, greater functionality and flexibility – a downloadable solution with class-leading simplicity;


l A pioneering Social Media breakthrough with the simultaneous launch of online/offline games in the E*Series-based Jackpot Dreams Casino.


“The concept of ‘explosive gaming’ is by no means a notional line we followed for a one-off trade show,” said Donal Maguire, Sales & Marketing Director – Europe.


“The high levels of global R&D investment made by Aristocrat over the last 18 months are breaking through every single product line we now put out. We’re energised, our customers are emphatic and players are about to be blown away by a new breed of gaming – which is a great result for everyone.”


Donal Maguire, Sales & Marketing Director – Europe, Aristocrat Technologies.


Mike Alexander, Sales & Marketing Director – RSA added, “The launch of E*Series has been a pivotal moment for the Southern African region. A plethora of exciting new Gaming Operations options and the momentum gained from our enhanced core games portfolio to energise the current install base all point towards an extremely exciting year ahead – for operators and, most importantly, the players.”


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