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 IN THE NEWS ONAIR LAUNCHES PLAY FOR PEDS


Arconics mobile app for LCCs


 CloudStore, from Dublin- based Arconics, is a mobile app designed for use by LCCs. Passengers get the app the minute they book to tell them about the destination. More importantly, the app can sell you a range of goods and services, for example, hotels, car hire, shows, tickets, clothes, toiletries. As Fergal Murray, vp sales,


 Mobile OnAir and Internet OnAir are going into service on Saudia’s new B777-300ER fleet. This means that passengers can email, browse the web, update social media, text and talk on the phone as they fly between Saudi Arabia, the UK and the US. The Saudia A330 fleet has had OnAir connectivity for three years.


In a separate announcement, Etihad said that it was the first airline to offer both OnAir’s inflight wifi and GSM phone connectivity on its Airbus A320 aircraft. Having offered this on its A330-300 planes for two years, it


has found that GSM is the more popular of the two options in this market, with wifi becoming more important on long-haul flights for surfing the internet. OnAir’s marketing director Francois Rodriguez said that the company was providing global inflight connectivity, with 18 airline customers, including Emirates, Qatar, Aeroflot and Etihad, plus another 25 airlines announced but not in service yet. They claim to be the only provider to offer consistent global coverage for GSM and wifi, and to have regulatory approval from 100 countries, 350


roaming agreements, and use of Inmarsat's 14 satellite networks. OnAir’s products are available as line fit or retrofit. Their system also works with other providers such as the Thales’ TopConnect system on Saudia's new B777 fleet, and Panasonic's communications suite which is in use on Emirates.


Rodriguez said the system was originally designed for top end clients, and was now being adapted for narrow-bodied aircraft and LCCs. The new OnAir Play system allows passengers to use their own PEDs exactly as they do on the ground.


explains: "It is a low-cost, fully brandable and effective ancillary revenue generator, designed principally for the LCC market. It starts working from the moment of booking, so 'owns' the customer for longer". CloudStore comes in two


configurations: as a connected server, supporting inflight broadband internet connectivity at speeds up to 40 Mbs. It also comes as a streaming server with wifi access points, capable of delivering HD movies and a wide range of other content to passengers' mobile devices. The system can be updated at each turnaround. It takes only 15-20 hours to install. CloudStore is compatible with


all satellite connectivity providers and is installed on two China Airlines' aircraft. arconics.com


EL AL selects Lufthansa Systems Board Connect


 EL AL Israel Airlines has selected the wireless inflight entertainment sytem, BoardConnect, to offer its passengers entertainment and information on its flights. The solution will be installed on 10 Boeing 737s and two Boeing 767s. Using their laptops, tablet PCs or smartphones EL AL passengers will be


able to access on-demand audio and video and other content. Said Elyezer Shkedy, EL AL ceo:


“BoardConnect represents a very essential asset to our overall product enhancement strategy. With BoardConnect we will be able to offer our passengers a significantly advanced travel experience. EL AL is the first airline to provide this service from Israel


to Europe and vice versa, not only on wide-body aircraft, but also on 737-class aircraft." BoardConnect does not


require any complicated wiring for each seat. It works with a regular WLAN and depending on aircraft size needs only two to five access points in the cabin. to stream content to every passenger’s device.


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