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Global Perspective


The world view


Our high-flying columnists from around the globe tell it how it is in their neck of the woods and spot onboard developments with a difference. Tell us what's happening near you at julie.baxter@onboardhospitality.com


Telling it straight...


Europe


How about this for a startling fact: "More people now


own a mobile device than have access to water." So said Tim Williamson, customer experience and marketing director for Monarch Airlines speaking at The Travel Convention 2013, in Croatia. The coming years will be all about the changing face of technology, with increasing emphasis on consumer use of phones and tablets for planning and booking travel. He warned: "Just start somewhere. Get your business mobile, get an app, and get cracking, get on the curve and get client feeback, then do more of what works. If you don't get moving in the digital marketplace there will be no time to catch up."


UK


With Air Passenger Duty still sky high from the UK,


ensuring customers experience a consistently high level of onboard service is more important than ever says Oliver Baker, vp Passenger Gateways, DHL. He adds: "On-trend and innovative food is a valuable differentiator and forward-thinking providers can draw on expert suppliers to meet the appetite of foodie flyers." Or, for something completely different check out a recent onboard innovation from Virgin Trains. They are running the UK’s first ever onboard ‘high speed’ book signings with a host of well-known authors onboard this autumn giving rail passengers a unique literary experience as they travel. Now there's a point of difference!


50 WWW.ONBOARDHOSPITALITY.COM


Worldwide


"Travel businesses need to reimagine the consumers'


purchasing journey and better craft their position within it, according to Nigel Huddleston, Google's industry head of travel. Google research shows 85 per cent of travellers interact online before booking their trip and on average go to at least 11 websites before being ready to commit, searching online for an average for two hours 15 minutes. He warned against travel sites which put the focus on the sale and said: "Very few travel websites do a good job of letting people browse and search. They are way too busy pushing them to the booking point. That point is being presented far to soon and fast - when the consumer is just not ready."


Japan "Japan is


experiencing an optimism and


confidence not seen for over 20 years. Confirmation that the 2020 Summer Olympics will be held in Tokyo is seen as a further growth driver. Current estimates are of a $30bn economic impact in investment and spending and 150,000 new jobs. Japan has a great opportunity to promote itself and flight increases are planned from both Narita and Haneda. In 2014, 20 new lucrative slots will be allotted at Haneda. A new direct train service from Tokyo will reduce travel time to Narita from 55 to 36 minutes and from 30 to 18 minutes to Haneda. Tim Zandbergen


Manager TFK Corporation Narita International Airport


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