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KIDCATION


 HELP IS ON HAND


OnBoard Hospitality talks to the specialists:


BUZZ buzzproducts.com Aimed to educate and entertain children inflight, Buzz illustrators continue to extend the exclusive 'Fly With Me Monsters' family for Emirates’ youngest fliers, focusing on adventure, comfort and companionship. The toy collection, combined with


Emirates’ inflight entertainment system and dedicated children’s onboard menu, underpins Emirates’ commitment to providing families with a hassle-free, relaxing journey. For the first time ever onboard, Buzz facilitated a niche, local collaboration that took to the skies on an international scale with Korean Air. 'Pororo the Little Penguin' is an animation-based character that has been a great success in the Korean market. Launched in April 2013, the Pororo range now extends across Korean Air’s short- and long-haul flights with activity books, deluxe plush toys with blankets, branded backpacks and fun meal tray options.


SCHAFER TOYS travelretailgifts.com dutyfreetoys.com Supplier of a wide collection of high- quality toys for inflight and duty free worldwide, its collection of high mic- o-mic construction toys are available through both Lufthansa and Emirates. The Brixies micro-block system is


travel retail exclusive, and popular with teenagers from eight years. The Passoporto range changes the


concept of traditional travel guides by imparting knowledge through


entertainment – at a level the whole family can appreciate.


UNISET uniset.com "Targeting noisy children is our speciality, says Charlotte Gade of UNISET in Denmark. "We have been designing entertainment toys that get children busy and keep them quiet in the air for more than 30 years. All our products have undergone a long process of development to ensure they keep kids entertained."


FUNFORKIDS funforkids.se


A specialist in developing products for kids on the move. Based in Stockholm, this innovative company creates custom-designed toys that are engaging, entertaining and educational as well as being fun.


WANDERING MONKEY wanderingmonkey.com Reflecting the increase in demand for electronic ‘gadgets’ and accessories, Wandering Monkey® has recently become sales agent for thumbsUp! – a new brand in innovative gifts and gadgets for the international market.


FUNKY LUNCH funkylunch.com Funky Lunch aims to excite children about food, get them interested in what they eat and let them experiment with different healthy ingredients. The business evolved from a bit of fun into a company that runs creative food workshops showing thousands of children each year how to enjoy what they eat. The ideas for a travel based food


product should not just keep children occupied but also ensure that they are eating a good balance of healthy ingredients.


"Our products have undergone a long process of development to ensure they keep kids entertained"


Pictured: Above: Top Trumps' new Hobbit range; below: Emirates' Fly with Me Monster' range by Buzz


WINNING MOVES winningmoves.co.uk “I remember Top Trumps!” Believe it or not, this little card game is over 35 years old. Distributed by Winning Moves in the UK, this huge success story coninues with the introduction of a new series of cards featuring characters from The Hobbit. Easy Jet have been selling Moshi


Monsters Top Trumps and1D has been sold to Thomas Cook, Monarch, LSG Sky chefs and Virgin Atlantic for onboard sales or gifts.


BEL UK bel-foodservice.co.uk Bel UK cheeses are made with travel operators such as airlines, trains and ferries in mind, offering products for children that work well both as snacks but also as part of a balanced meal. They are working with leading travel sector operators and a captive audience to fill a gap in the market for more choice and healthier snacks to replace sweets, crisps and chocolate, particularly for on board children’s snacks. Products like Mini Babybel


and The Laughing Cow are firm favourites with families at home, so travel operators should use popular brands for kids to their advantage. •


24 WWW.ONBOARDHOSPITALITY.COM


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