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HOT BEVERAGES


"As consumers out-of-home become more adventurous and discerning in their tastes, operators are realising they need to improve their offer to stay ahead of the game"


coffee. LIFT is a rich, dark-roasted, 100 per cent Arabica blend of South and Central American coffees. The coffee is served in cups that





are made from 12 per cent post- consumer recycled materials with built-in sleeves made of 99 per cent recycled material. A seasonal variation allows passengers to choose the coffee served with Coffee-Mate hazelnut coffee creamer for a creamier, nutty alternative. For each cup of coffee consumed, Southwest makes a donation to the Light Up the World Project and has given more than $10,000 to bring lighting to isolated villages in Guatemala's coffee-growing regions. Linking coffee drinking to good causes has worked for the Fairtrade Foundation (www.fairtrade.org. uk) in the UK too. The Foundation celebrates its 20th anniversary this year and recent research showed its branded coffees had the highest consumer recall of any Fairtrade products at 70 per cent. Fairtrade works with more than 580,000 smallholder coffee farmers globally who grow their coffee on farms of two hectares or less. Last year £23m was paid to coffee farmers for investment in their businesses or community projects to clean water or provide education.


The Foundation recently ran a campaign to educate and connect coffee lovers to the farming communities who grow their beans. The campaign encouraged businesses along the whole supply chain to understand and communicate the impact of Fairtrade to their trade customers. Virgin Trains in the UK is among


operators offering Fairtrade including cappuccino, double espresso, caffe latte, decaf coffee, speciality teas and hot chocolate.


TEA Fairtrade and organic credentials are also packing a punch on the tea market. Clipper Teas (clipper-teas.com) has been making 'magical teas' in Dorset since 1984 and is now the sixth biggest tea company in the UK. Building on its successful in-home sales the company is now moving to broader markets and notes: "As consumers out-of-home become more adventurous and discerning in their tastes, operators are realising they need to improve their offer to stay ahead of the game. We are passionate about customer experience and are constantly developing our range to make sure we cater for these trends."


Good high street outlets now


serve four or five different leaf teas and make something of a ceremony of serving it. Clients may even be given a timer and advice on how long to leave their tea to brew for a strong, medium or weak serving. This is something premier carriers


Pictured here: Fruitbrew making flavoured teas easy and the new Nescafé Milano Lounge machine


have aimed to replicate with airlines such as Singapore Airlines and Virgin Atlantic offering a classic afternoon tea serving to premium passengers. Carriers are building relationships with experts too to help ensure the quality of the beverage offering. Nine airlines, as well as cruise and rail operators, work with Bigelow Tea (bigelowtea.com) for example. This family-owned and operated company has been blending its own teas since 1945. Based in Connecticut it has carved itself a significant market within travel. The focus of the company has always been quality. The range of teas is impressive and apart from the staples includes combinations like peach and herbs, orange spice and a new release of citrus chamomile. The top range is packed in flow-free triangular bags for optimum release of the flavours. Most recently, Bigelow has even taken possession of its own tea plantation near Charlotte, North Carolina. Sri Lankan tea specialists, Dilmah (dilmahtea.com), is well established in the onboard market and continues to turn the spotlight on quality with a mission to inspire respect for tea amongst the world's culinary professionals. The company's Real High Tea Challenge challenges the industry to truly understand the terroir of different teas and craft a contemporary high tea; part of Dilmah's Tea Gastronomy educational programme. British Airways has gone for the


quality approach with a specially- designed signature blend produced


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