HOT BEVERAGES
by Twinings (
twinings.co.uk). The airline’s aim was to design the best possible tea blend for use up in the air with qualities that would counteract the effects of altitude on taste. The airline instigated research in the air and Twinings senior
master blender Mike Wright led the development.
decade the company has aimed to set benchmarks in tea quality, tea culture and customer service in the United Arab Emirates. Andre Biedenkopf at Ronnefeldt says: “English Breakfast is by far the
Korea, South Africa, China and Japan and includes the likes of Rooibos chocolate truffle and masala chai exclusive blend. The importance of familiar brands
best seller because consumers are very
The blend has been well received and BA says: “The role of tea differs from airline to airline, for some it’s a major earner as passengers buy teas to help them have a more relaxed flight. For others, tea is a complimentary drink. Since British Airways launched with Twinings, we have received many positive comments from both crew and passengers who feel the offering has significantly improved.” Likewise, cruise lines Hapag
Lloyd and Silver Cruises and rail operator DB Deutsche Bahn/German Railway have worked with Middle East tea specialists Ronnefeldt (
ronnefeldt.com). In the past
familiar with the typical Ceylon flavour and it is a kind of "standard tea". Moroccan mint, jasmine and chamomile also enjoy high consumption. Travellers from Asia and Russia, and the many expats from South Africa, create increasing demand for other sorts such as white tea and Rooibos, while the local Emirati customers have become very fond of blended herbal infusions and high quality Silver Needle teas. The Arab people drink tea the whole day from early morning until late at night and they absolutely love loose leaf tea such as our LeafCup. And they prefer their tea freshly brewed.” The company has most recently added a new designer tea collection called Tea Couture which comprises 11 special teas from Nepal, South
is particularly poignant for those airlines and operators selling beverages rather than giving them away as part of the service. Marcus Uprichard, senior business manager at Tetley (tetley.
co.uk) says: “Travel and leisure consumers expect a good cup of tea, and are willing to pay for it – as long as they can be reassured their spend will be worthwhile. When travelling onboard planes or trains, one in every eight passengers buys a hot drink. Airlines have a captive market and consumers are significantly more likely to order tea if a recognised brand is being served. Co-operative Travel has revealed 31 per cent of travellers pack tea bags when they head overseas, showing desire for recognisable brands remains strong. “When the customer’s choice
Above: Dilmah focuses on quality and Kandula adds herbals
of tea is the same as they drink at home, the likelihood of purchasing is increased even further. As Tetley is the leading household brand in the UK, it demonstrates significant pulling- power onboard and out-of-home. The product is part of the buy-on
-board menu for Jet2 where Steve Lee, commercial director says:
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