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NEW ARRIVALS ONBOARD INNOVATORS Tea time with a twist


Onboard Hospitality is on a mission to champion young innovators in our industry. Check out our latest discovery here


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We’ve been excited to see just how successful small specialist companies can be once they make their mark onboard a plane, train or cruise line. We like to think that some of these innovators and new arrival businesses were first recognised within the pages of OnBoard Hospitality magazine and are keen to highlight their successes.


If you hear of fresh ideas or innovative young caterers who deserve recognition please send your suggestions to julie.baxter@ onboardhospitality.co.uk


Tea gets fruity


University College Birmingham culinary arts student Sumaiyah Patel has pioneered an innovative type of tea for the foodservice and retail market in the UK, as part of a product development competition run by the British Frozen Food Federation. The BFFF competition challenged UK students to demonstrate the potential of frozen within the premium food category. It aimed to uncover a creative new frozen product which could soon be making its mark on the catering industry. Unlike other teas on the market, Sumaiyah’s new frozen tea cubes contain freshly frozen fruits and herbs. Four frozen


herbs and fruits. Being frozen, my tea cubes not only lock the flavour in, but also stay fresher for longer.”


Sumaiyah is currently showcasing her product to foodservice suppliers and retailers in a drive to get the product stocked. UK retailer, Iceland, has already shown interest. Says Sumaiyah: “Current trends show that tea has become the new coffee. 60.2 billion cups are drunk every year. With different flavours becoming more prominent in the UK market, why hasn’t the idea of frozen tea been produced?”


tea variants have been developed; one inch square ice cubes that chefs, caterers and consumers can put directly into a tea cup, add hot water and drink.


Sumaiyah says her product is designed for the premium end of the market and plays to the trend towards healthier, good foods. She says: “I used to drink a lot of herbal teas and to be honest I thought that they were terrible. You can’t get the flavour out of dried


Brian Young, director general of the British Frozen Food Federation said: “Sumaiyah’s iced tea cubes are pure genius. She has taken an old staid product which has existed for hundreds of years, and transformed it into a fresh and flavoursome concept. “The process of freezing of her fruit and herb tea cubes is acting as a natural preservative. It means that consumers will taste them at the peak of their ripeness and quality. This brilliance of flavour would be impossible with dried.


“We hope to see her premium teas in foodservice establishments and on retailer shelves very shortly – and hope that the public will love the taste of these fresh and healthy products!


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