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Industry Update TOP STORIES FROM ACROSS THE INDUSTRY


RAIL CATERING


Blanc launches tea on Eurostar


Renowned chef Raymond Blanc is launching his latest collaborative menu with Eurostar, including Europe’s first high- speed afternoon tea offering for Business Premier passengers.


The tea was added to the winter menu as a result of customer feedback, which indicated a preference for lighter afternoon meals. It will be served between 2-5.30pm and will feature a traditional cake as well as classic English scones from Raymond Blanc’s own recipe, served with clotted cream and strawberry jam.


Raymond Blanc has worked closely with Eurostar’s catering suppliers in the UK, France and Belgium and the full menu will allow passengers to choose up to three hot and cold light savoury dishes. The savoury options have a European flavour and include dishes like vegetarian lasagne, mushroom risotto and poached hot smoked salmon. Eurostar’s new Business Premier winter breakfast and dinner menus have also launched. Dishes use fresh and hearty seasonal flavours, focus on locally-sourced seasonal fruits and vegetables and feature several of Raymond’s own recipes. Raymond Blanc commented; “I strongly believe that choice is what the modern guest wants. Our role is to endeavour to respond to each of our guest's needs. The new Afternoon Tea menus that I have designed with the team allow for flexibility of choice and meet a number of business travellers’ needs, offering something to suit everyone.” eurostar.com


ONBOARD CATERING


Addis Catering adds more airlines


Addis International Catering (AIC) has announced it is to add Qatar Airways to its growing portfolio of clients.


Qatar Airways operates a full service from Addis Ababa to Doha for its current schedule of three flights per week and joins other recent additions for the Ethiopia-based catering firm – Turkish Airlines and Yemenia. AIC has also seen growth in cabin cleaning services for Saudi Airlines.


The new business joins an exisiting portfolio including Flydubai, Emirates, Kenya Airways and Egypt Air. In other developments, AIC is in the early stages of developing a Centre for Excellence in HACCP and Food Safety training for staff across other sectors of the hospitality industry within Ethiopia.


AIC’s chief operating officer Tomas Jämtander remarked: “Qatar Airways is a trend-setter in airline onboard service and renowned for its insistence on quality at all levels. We are very pleased and proud that they entrust AIC to support them in maintaining this standard. We strive to remain Africa’s highest quality and most modern flight caterer.” addiscatering.com


ONBOARD CATERING


Alpha LSG and Monarch enter digital age


Alpha LSG is to continue its inflight contract with the UK's Monarch Airlines after agreeing a three-year extension to the existing contract.


The extended agreement covers a full range of catering, logistics, managed services and inflight retailing services. Over the summer, the two companies developed a full digital communications strategy which they claim is the cornerstone of the new agreement. This includes interactive web-based retailing hosted by Alpha LSG, targeted emailing and using every touch-point to build passenger pre-awareness of all inflight products. Alex Forbes, Alpha LSG’s coo, said: “Our bespoke business model for Monarch Airlines has been a resounding success. The agreement illustrates our continued investment in the latest industry-leading technology to drive commercial advantage, enhance the airline’s inflight services and deliver cost savings.” He added: “A key element of the programme is the way we engage with members of Monarch’s cabin crew to personally brief them on new product ranges, and to keep pace with passenger feedback.” Kevin George, md of Monarch Airlines, said: “Our passengers will see even greater improvements with a more accessible inflight service, incorporating a digital marketing strategy. Alpha LSG has been a great support to enable us to enhance the experience for our passengers by offering a superior level of inflight service from the moment they book their flights.” alphalsg.co.uk


6 WWW.ONBOARDHOSPITALITY.COM


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