Franchise Focus
other providers is that it deals exclusively with self-funded, private individuals looking to engage with a care provider whose care model creates space for companionship and quality time with clients and has taken a strategic decision not to involve itself with local authority contracts. Its staff of care workers look after
older people who have chosen to live independently at home rather than in a residential or nursing home. The service includes everything from assisting with the linen and laundry to intensive live- in care for complex needs. Staff are contracted to help older people with the day-to-day activities of everyday living and care is tailored to suit the individual needs of the client, and not the company. “The business model has proved itself
Tim Cocking
Comfort and company
Bright Care takes on loneliness among the elderly as it heads down the franchise route
INVESTMENT LEVEL: £40,000-£60,000 B
right Care, one of the most innovative new entrants into the domiciliary care sector in Scotland, is launching a franchise drive with the eventual
aim of becoming one of the biggest enterprises of its kind in the UK. A pilot franchise in Glasgow has now
been successfully established and is already contributing substantially to Edinburgh-based Bright Care, run by entrepreneur Tim Cocking. The company, which began trading in October 2010 and employs 70 people, recorded turnover of £1million in the year to 31 August 2013. The aim is to establish franchise
footholds in Scotland’s major centres of population before branching out into the rest of the UK. Tim, who was Scottish Young Entrepreneur of the Year in the
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2012 Prince’s Trust National Business Awards, has in mind a target of 150 businesses over the next decade. The company has made a significant
impact in a crowded marketplace by focussing on creating time for its care workers to interact with their elderly clientele and putting consideration and respect before profits and costs. Tim Cocking explains: “It is a sad
fact that a recent survey has shown that fact that almost one in 10 elderly people suffers from ‘intense’ loneliness. At Bright Care, we have factored time into the business equation so that our care workers, whether they are live-in or daily visitors, are able to engage in conversations with clients, perhaps take them out for a spot of shopping or help them to arrange family visits. They always have time for a chat.” What differentiates Bright Care from
very quickly and it is very scaleable in the UK,” concludes Tim. “This is an ideal opportunity for business professionals with a strong interest in the healthcare sector to build a rewarding business. In the initial stages of the franchises, we will be looking for business partners who can help us fine-tune our systems and processes.”
“The business model has proved itself very quickly and it is very scaleable in the UK – this is an ideal opportunity”
In order to identify and secure the
important early adopters, Bright Care is offering the first two franchisees a package which is actually priced below cost – £11,000+vat, instead of the standard price of £19,000+vat. Franchisees will be supported by a comprehensive package, including a full start-up programme with marketing support and integrated bespoke software systems. To help build the business, there will be particular support with regard to regulation, since one of the barriers to entry is negotiation of registration with the Care Inspectorate and the Care Quality Commission (for England). n
BRIGHT CARE
WEBSITE:
www.brightcare.co.uk EMAIL:
tim@brightcare.co.uk PHONE:0131 524 8181 / 07956 173 473 CLASSIFICATION:Care
Investment: £20k-£50k
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