Franchise Focus That’s a wrap
INVESTMENT LEVEL: £24,995 TruGreen franchisees looking good with vehicle makeover
D
igitally printed vehicle wraps are a great way for any business to promote its brand. A branded vehicle acts as a mobile billboard and is potentially seen by
hundreds of people a day, reinforcing brand awareness. While TruGreen franchisees were
updating their knowledge and sharing best practice at the regional seminars, their vans were being transformed with a new vehicle wrap as part of the company’s rebranding. John Davy, of TruGreen
Northumberland and Carlisle, tells of how the overhaul has refreshed his business. “I had my van from new when I
TG Quarter Page Sept 2013_BF TG Feb 05/07/2013 16:44 Page 1
started my franchise in 2006. It had a basic design with the TruGreen logo and contact details, which worked fi ne
See us at Franchise Opportunities Live! REASONS TO CHOOSE FOR MY
LAWN CARE BUSINESS • Growth market and proven business model • Technical & business training • Brand name awareness • Unparalleled on-going support • Over 30 years of turf industry experience • Supported by a world leading franchisor with over 50 years of franchising experience
at the time. However, I jumped at the opportunity when the new vehicle wrap was introduced. A van is a great mobile advertising tool, and besides wanting to keep up to date with the TruGreen brand and identity, I knew it would also give my van a new lease of life. “It completely transformed my
vehicle. Neighbours, friends and existing customers all thought I had a new van. They said things like ‘tremendous’, ‘refreshing’ and ‘different’ – all it would have taken for it to look like a new vehicle was a new number plate. It made a strong impact and the new style defi nitely didn’t go amiss. Thanks to the memorable and eye-catching design, new customers said they noticed the van on the road. “I’m now in my eighth year of business
and my only regret is that I didn’t decide to buy a TruGreen franchise 10 years
earlier. The new vehicle wrap was defi nitely a good investment. Although many of my customers come from recommendations, my vehicle is now an effective mobile marketing tool that I wouldn’t be without.” TruGreen has ambitious plans for
growth and is looking for enthusiastic, customer-focussed and driven individuals who want to join a network of like-minded professionals. If this appeals to you then contact us to fi nd out more about this exciting opportunity. n
TRUGREEN
WEBSITE:
www.trugreen.co.uk/bf EMAIL:
franchises@servicemaster.co.uk PHONE: 0116 275 9005 CLASSIFICATION: Grounds maintenance/lawn care
THE OFFICIAL MAGAZINE OF THE BRITISH FRANCHISE ASSOCIATION
Business Franchise
For your FREE information pack, contact us on 0116 275 9005 or visit
www.trugreen.co.uk/bf
www.businessfranchise.com September 2013 |
Businessfranchise.com | 87
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