Franchise Focus Home run
It’s been a rewarding year in more ways than one for Home Instead Senior Care
INVESTMENT LEVEL: FROM H
ome Instead Senior Care specialises in providing non- medical care to older people in their own homes, with the stated aim to become the most admired care provider
in the UK through changing the face of ageing. The business is going from strength to strength in pursuit of this goal. The company were delighted to win gold
at the 2013 British Franchise Association (bfa) HSBC Franchisor of the Year awards. This is a major national business award, recognising not only the growth of the business, but also the work the company has done campaigning for better standards in the elderly care sector. The achievement of this milestone bears
testament to the quality of care and highest of standards being delivered, day-in day-
£35,000 Natasha Kaplinsky
out, by the 140-plus Home Instead offi ces across the country. The company has also been awarded for the care it provides, most recently at the Great British Care Awards. Jackie Rutterford, senior caregiver at Home Instead in Norwich, collected the prestigious national ‘Dementia Carer’ award, and there were winners for ‘Care Newcomer’, ‘Home Care Worker’ and
‘Home Care Registered Manager’. Fiona Harrall, Home Instead St
Albans, was a fi nalist in this year’s EWIF (Encouraging Women Into Franchising) Awards. Her success piqued the interest of Sky News, who invited her on air to give advice for older people during this summer’s heatwave. There was more TV coverage when ITN approached Home Instead to make a fi lm investigating quality home care, having been identifi ed by the channel’s production team as an innovative care provider of the future. The fi lm was introduced by Natasha Kaplinsky and premiered at Naidex National, the UK’s largest disability, rehabilitation and social care exhibition and conference. For those thinking of investing in a
care franchise, Home Instead Senior Care is a business that puts quality fi rst and works on a tried-and-tested model that provides all you need to become a highly successful franchisee. n
HOME INSTEAD
WEBSITE:
www.homeinstead.co.uk/franchise EMAIL:
franchiseinfo@homeinstead.co.uk PHONE: 01925 732 460 CLASSIFICATION: Senior care
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Businessfranchise.com | September 2013
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