Franchise Focus
route to gaining new skills and valuable qualifications, and a commitment to ongoing training will give employees the confidence and competence to do their jobs to the best of their ability. There is a suite of nationally recognised
GCSE and A Level equivalent qualifications that McDonald’s now offers, in addition to the now well-established apprenticeships scheme that have been running since 2009. Everyone at McDonald’s is given
the same chance to progress and the qualifications and development plans on offer mean that employees can gain the transferable skills that ultimately increase their employability – if and when they choose to move on in their career. Franchisees understand the impact
that investing in their staff’s long-term future can have on individuals and on the business. This is reinforced by the fact that the majority of restaurant managers, and one in every four McDonald’s franchisees, started out as crew members.
Invest for the best
Smart investments prepare McDonald’s franchisees for any economic weather
INVESTMENT LEVEL: £85,000 T
he ongoing state of the economy means that it’s still tough for everyone at the moment, and the high street is no exception. McDonald’s franchisees,
however, operate on 20-year contracts, meaning that many of them have weathered periods of recession before, and can draw on this experience to protect and even grow their businesses – whatever the economic climate. A strong business performance over
the last five years has given franchisees the confidence to continue to invest in their business, and this investment is imperative if they are to emerge strongly from the downturn. Such investment may include modernising restaurants through the company’s extensive reimaging programme or investing in new kitchen
equipment, such as hot beverage machines serving Rainforest Alliance certified coffee. Crucially, this also involves investing in the people who work in their restaurants to deliver even better customer service.
“If you apply yourself and work hard, there’s an open door for you to go anywhere you want”
McDonald’s long-standing approach
to recruiting, based on qualities rather than qualifications, gives people opportunities they might not have had otherwise. The company recognises that classroom learning is no longer the only
60 |
Businessfranchise.com | September 2013
Meet McDonald’s franchisee Terry Eagle Terry’s McDonald’s career started in
1976 when he worked two night shifts a week in the Catford branch of McDonald’s for extra pocket money. He enjoyed it so much that he decided not to pursue a career in engineering. Things moved quickly for Terry, as by 19 he was restaurant manager, and three years later he became area manager for a number of restaurants across South London. He became a franchisee at 29
by purchasing his first restaurant in Camberwell. Since then, he has bought five more restaurants and is keen to expand further in the future. Starting as a part-time crew member,
Terry is a fine example of the type of career progression McDonald’s makes possible. He now employs over 450 people across his six restaurants and encourages all of them to set their sights high and aim for constant personal development. Terry says: “If you come into the
business and apply yourself and work hard, there’s an open door for you to go anywhere you want to.” There is no doubt that trading conditions
will remain challenging for quite some time, but for McDonald’s it is clear that investment in both infrastructure and people is central to creating a consistently strong business momentum. n
MCDONALD’S WEBSITE:
www.mcdonald’
s.co.uk/franchising
Investment: £50k-£100k
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116