Market Focus
How easy was it to set up the franchise? It was pretty easy. The franchisor was on hand to help during the initial stages and we quickly built up our customer base through word-of- mouth, cold calling and a targeted marketing campaign across the local area. Initially it was quite hands- on, but we didn’t have to do much cleaning, we got staff in to do that. Now we have an operations manager who deals with the staff on a day- to-day basis, and we can focus on managing the accounts and the strategy of the business, as well as the customer service side of things.
What are the advantages of running a franchise? Well, the great thing is that it’s an established business model and you get the benefits of using the company’s experience. I didn’t have any experience in cleaning but this didn’t matter and I was able to hit the ground running.
Betterclean
consultancy. Betterclean Services ticked all the right boxes for me.
Chris Cook recently started his Betterclean Services business in the territories of Bath and Bristol and has ambitions to grow a successful, multi-territory, scaleable management business. He has spent seven years promoting franchise opportunities and awareness of franchising throughout the UK, US and Europe.
Why did you decide to go into franchising?
I have a small business development consultancy, Chantry Creatives, which provides marketing support for franchisors, franchise suppliers and SMEs. I love the concept of business format franchising and I decided that I wanted to grow a scaleable management business alongside my
30 |
Businessfranchise.com | September 2013
“With clever financing you might not need as much capital as you think”
What are the advantages to running a Betterclean Services franchise?
This is a business to work on. The franchise has been developed for you to be a business owner and employ your own support team from day one, which is exactly what I did. The support from head office is excellent. An example of this is where our initial targeted marketing campaigns resulted in a significant opportunity.
This went on to become a contract, which took me to my aggressive 18-month growth target within the first eight weeks of trading.
What advice would you give to anyone considering buying a franchise?
Decide what you need to earn, the lifestyle you want and how much you have to invest, although with clever financing you may not need as much capital as you think. My biggest tip is to try and understand the franchisor – their attitude and motivation. You’ll be working with them and their support team for many years so you need to be comfortable with them as people and business leaders. Dan van Kuyk, founder and co-director of Betterclean, has been a franchisee so he knows what it is like to be on both sides of the fence. n
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116