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Franchise Focus


vibrant market sector. The business of ‘care’ has continued to expand in the last few years and is expected to continue growing as the population ages and more people take the option to remain living independently at home.


“This is a business opportunity with great potential”


Interestingly, the care sector is now Kevin Lewis Aim high


The sky’s the limit with a Caremark franchise INVESTMENT LEVEL: £80,000-£100,000


B


orrowing money to buy a franchise is a fairly straightforward process, providing the potential buyer has a solid business plan in place to present to


the bank and can put forward at least 30 per cent of the total overall costs. When it comes to acquiring high-level


investment franchises, it is here that the serious buyers step forward. Such individuals usually have the intent and vision to match the required investment level, both financial and otherwise. It is certainly not surprising that some of the most successful high-level investment franchises are attractive to ambitious entrepreneurs. These opportunities appeal to professionals who have the drive and vision to take them and turn them into multi-million-pound businesses. With banks willing to consider lending against proven franchise models, there is scope across the range of different businesses, not least the care sector. The care industry is continuing to attract


great interest from caring, ambitious professionals who are looking to make


54 | Businessfranchise.com | September 2013


a significant investment in return for a worthwhile, long-term business. Typically, care franchises incur substantial costs during the first 12 months of operation, which requires the franchisee to have significant financial flexibility in the early days of trading. A potential franchisee may require £100,000-£120,000 capital to launch the business and then take it safely through the first 24 months. This level of investment both financially and personally is not for everyone and requires the franchisee to invest not only money, but also considerable hard work in order to build the business in the early stages. Consequently, Caremark is keen to meet with people who have both the capability to take the business to a £1million-plus level within three to four years, as well as the passion for the industry itself. However, having a great franchisee is


only part of the formula. What is equally important for a successful outcome to any business venture, particularly in this testing economic climate, is having a franchise system that is proven to work, and work well. Caremark’s business model offers a sound investment opportunity in a notably


attracting enquiries from overseas business professionals and domestic high- investment entrepreneurs. Having a vision of several years down the line is essential if franchisees wish to reap the rewards of this high-level, long-term investment. Certainly, this is a business opportunity with great potential. What it is not is a ‘get-rich-quick’ option. The success of the business is essentially down to the franchisee – there are no guarantees with any business, which is why Caremark is careful to select the right franchisees for the network. Whilst having the capital available to


buy a high-level investment franchise is important, for Caremark, having the right people in the network is also a crucial factor. The care industry is about people – managing a team and delivering a service to vulnerable clients. All Caremark’s franchisees have this passion for the industry, and for many, the common denominator was the desire to give something back to society, rather than simply owning a multi-million-pound business. Achieving great results is really


a matter of simple hard work and determination on the part of the franchisee, coupled with strong support from a dedicated team of experienced industry professionals. This sound formula has seen Caremark’s franchisees move from small beginnings to multi-site, million-pound enterprises within a three-to-four-year period. Given the challenges many other businesses are facing on a daily basis, this is an option certainly worth considering. n


CAREMARK


WEBSITE:www.caremarkfranchises.com EMAIL: franchise@caremark.co.uk PHONE: 01903 266 392 CLASSIFICATION:Care


Investment: £50k-£100k


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