Franchise Focus
knowledge acquired from over 20 years of experience, has designed an open selection process to avoid such pitfalls. Impartial third-party professionals are on hand to advise and guide prospective franchisees, whether that’s by identifying gaps or by reassuring them that the opportunity is affordable after all. As Sean says: “You’ll be surprised and potentially amazed at what good business planning will reveal.”
“Ecocleen is looking for hungry and capable people interested in running a management franchise”
What is the value of the proposition? A prospectus will list the tangible
Cleening up
Ecocleen gives real value to its network INVESTMENT LEVEL: FROM £29,637
“W
hat does it cost?” and “What do I get for my money?” are the first
questions a prospective franchisee asks. While relevant to some extent, these questions could dig a little deeper: “What does it cost” should be “What can I afford?” and “What do I get for my money?” should really challenge the value of the proposition. According to commercial cleaning and
support services franchise Ecocleen, future business owners should address these more pertinent questions first. Sean Taylor, managing director, explains: “At Ecocleen we actually ask a potential franchisee to forget about money for a minute and ask ‘what are you trying to achieve – do you have a goal and can you share it with us?’ It is so important for both you as a franchisee and us as a franchisor to understand this, to ensure that there is a good match. Have you really thought about the style of franchise you want? Do you want to work for yourself at home, or as an external
trainer or consultant, or do you want to work as a man-in-a-van? There are so many options.” Ecocleen is looking for people
interested in running a management franchise; people who are hungry for success and capable of growing a business with potentially £1million- plus turnover, employing in excess of 100 frontline operatives, organising administration and support staff, running a small fleet of vehicles and more. Only when ambitions and aptitudes are clear is it time to ask the right questions.
What can I afford? An Ecocleen management franchise
costs £29,637 for a defined territory, and covers the trade licence and a tailored training programme that ensures the best possible start. A common danger for prospective franchisees is to decide that a business venture is affordable without looking at the bigger picture. Many fail to factor in the various financial assistance options that are available to reputable brands, which can make a dream a reality. Ecocleen, fuelled by the wisdom and
services, products and systems a franchisor provides – some included in the basic fee, and some at an extra cost. But what does this really mean, and what value does it deliver? ‘Value’ can mean so many things,
most of which are difficult to bring to life in a prospectus. Ecocleen works hard to provide value by inviting franchisees to join a team of driven entrepreneurs. “Simply being part of the network provides substantial strength, experience and camaraderie,” Sean comments. “We have worked hard over the last few years to share success, failure, experiences, and build on relationships, and our network meetings are a key element of Ecocleen. We recently received some great feedback after running mini mastermind sessions.” “The regular network meetings and
collaboration are important but this is not the only thing that we do, another recent example of adding value to our franchisees is the recent gain of a national contract worth over £1million, meaning that the majority of our franchisees benefitted at no cost. The business is bursting at the seams in some regions, which means that new franchisees could start their business with some contracts already in place. I see no better path to fulfilling your business dreams.” n
ECOCLEEN
WEBSITE:
www.ecocleen.com EMAIL:
enquiries@ecocleen.co.uk PHONE: 0845 874 0260 CLASSIFICATION: Cleaning services
September 2013 |
Businessfranchise.com | 69
Investment: £20k-£50k
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